National Brand Director for Maternal Healing

Recovery Associates Group; Memphis (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

The Healed Mom Program is guided by Recovery Associates Group. This Director of Marketing and Brand Development will own strategy and execution to scale the program from pilot to national recognition, with full ownership of brand positioning, digital growth, earned media, podcasts, and speaking engagements.

The ideal candidate blends strategic marketing expertise with clinical sensitivity to serve grieving mothers, donors, clinicians, and partners, translating research into compelling

Qualifications

• Master's degree or higher in relevant field as listed in qualifications.
• Minimum seven years in marketing/branding/communications with leadership exposure.
• Proven track record of scaling brand or program to national visibility.
• Experience securing podcast/broadcast/earned media placements.
• Advanced expertise in social media, paid digital, analytics, SEO, and email marketing.

Responsibilities

• Develop and execute multi-year national brand and marketing strategy aligned with growth and fundraising.
• Steward The Healed Mom brand across channels and materials with consistent voice and visuals.
• Create messaging frameworks for mothers, donors, clinicians, health systems, and partners.
• Oversee organic and paid social media growth and content calendar.
• Lead enrollment campaigns and donor-focused materials with executive leadership.
• Manage budgeting, vendors, and cross-functional projects.
• Build media relationships and secure keynote opportunities at conferences.
• Ensure ethical, trauma-informed communications and privacy compliance.

Skills

Leadership experience

Strategic marketing

Brand development

Media relations

Digital analytics

Education

Master's degree in Marketing, Communications, PR, Journalism, MBA, Public Health, Nonprofit Management

Tools

Notion

Canva

Adobe Creative Suite

Meta Business Suite

HubSpot or similar CRM

Job description

The Healed Mom Program is guided by Recovery Associates Group. This Director of Marketing and Brand Development will own strategy and execution to scale the program from pilot to national recognition, with full ownership of brand positioning, digital growth, earned media, podcasts, and speaking engagements.

The ideal candidate blends strategic marketing expertise with clinical sensitivity to serve grieving mothers, donors, clinicians, and partners, translating research into compelling