National Brand Campaign Specialist

Petco; San Diego (CA); On-site; USD 64,000 - 106,000; Full time

Job summary

Petco is seeking a Marketing Campaign Coordinator to support national brand campaigns across digital and in-store channels. You will gather assets, route approvals with cross-functional teams, and track milestones to ensure on-time execution.

The role requires 2–4 years in marketing coordination, strong organizational skills, and experience working with external partners. A bachelor’s in Marketing, Communications, or related field is preferred.

Qualifications

• 2–4 years of experience in marketing coordination, retail merchandising, agency account coordination, or brand support.
• Experience working with external partners or vendors is highly preferred.
• Outstanding organizational and project management skills.
• Excellent interpersonal and communication skills with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Asset Collection & Onboarding: Partner with national brand vendors to gather all necessary product imagery, brand logos, copy blocks, and regulatory guidelines required for integrated campaigns.
• Cross-Functional Asset Routing: Coordinate the review and approval of vendor-focused creative assets with internal copywriters, designers, and legal teams, as well as the external brand partners.
• Milestone Tracking: Maintain the master tracking calendar for all national brand activations, ensuring that deadlines for digital banners, email placements, social posts, and in-store signage are consistently met.
• PDP Optimization: Work with digital merchandising and search teams to ensure national brand products feature optimal marketing copy, rich media, and brand storytelling on our website and mobile app.
• Promotional Execution Support: Coordinate with internal promotional and pricing teams to verify that vendor-funded offers and sales events are correctly reflected across digital and physical touchpoints.
• Analytics, Tracking & Reporting: Campaign Post-Mortems: Gather performance data (clicks, impressions, conversions, in-store sales lift) from digital analytics and retail media teams to help build post-campaign recap reports for key vendors.
• Competitor Audits: Regularly audit competitor retailers and digital channels to identify trends in national brand positioning, promotional strategies, and co-op executions.

Skills

Marketing coordination

Retail merchandising

Agency account coordination

Brand support

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Job description

Petco is seeking a Marketing Campaign Coordinator to support national brand campaigns across digital and in-store channels. You will gather assets, route approvals with cross-functional teams, and track milestones to ensure on-time execution.

The role requires 2–4 years in marketing coordination, strong organizational skills, and experience working with external partners. A bachelor’s in Marketing, Communications, or related field is preferred.