Integrated Campaign Lead

Petco; San Diego (CA); On-site; USD 100,000 - 166,000; Full time

Job summary

Petco in San Diego, CA is seeking a Senior Marketing Campaign Manager to lead cross-channel campaigns, partnering with Brand, Creative, CRM, and Analytics to align audience targeting and business goals.

You will own campaign briefs, manage go-to-market calendars, coordinate with Category Marketing and Merchandising, and drive post-campaign insights to inform future initiatives. 5+ years in media planning or integrated marketing is required.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field; MBA preferred.
• 5+ years of experience in media planning or integrated marketing, preferably within retail media, advertising, or a digital-first organization.
• Proven expertise in building and managing multi-channel campaigns (onsite, offsite, CRM, in-store).
• Strong analytical skills and experience with media measurement tools, platforms, and methodologies.

Responsibilities

• Lead cross-functional integration and partner collaboration across Brand, Creative, Media, CRM, Loyalty, Visual, and E‑Commerce.
• Own campaign briefs defining objectives, audience targeting, product focuses, and messaging hierarchy.
• Coordinate with Brand, Visual and Channel leads to translate priorities into deliverables with cross-functional sign-off.
• Review campaign deliverables with PMs and Creative leads to ensure brand standards and narrative cohesion.

Skills

Media planning

Integrated marketing

Multi-channel campaigns

Analytics

Communication

Project management

Education

Bachelor’s degree in Marketing/Advertising/Business

MBA preferred

Tools

Media measurement platforms

Job description

Petco in San Diego, CA is seeking a Senior Marketing Campaign Manager to lead cross-channel campaigns, partnering with Brand, Creative, CRM, and Analytics to align audience targeting and business goals.

You will own campaign briefs, manage go-to-market calendars, coordinate with Category Marketing and Merchandising, and drive post-campaign insights to inform future initiatives. 5+ years in media planning or integrated marketing is required.