National Accounts Sales Representative

The Kraft Group & Affiliates; Worcester (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

The Kraft Group & Affiliates in Worcester, MA seeks a National Accounts Sales Representative to drive revenue growth by acquiring national accounts and expanding product penetration across corrugated packaging, POP displays, folding carton, and graphic packaging.

You will serve as the primary contact for national accounts, lead strategic growth plans, manage RFQ/RFP processes, and coordinate with design, estimating, production, and logistics teams while traveling to customer sites.

Qualifications

• Bachelor’s degree in a relevant field.
• 6–8 years of business, sales, marketing, product/brand management, or manufacturing experience.
• Previous corrugated packaging sales experience.
• Experience managing large, multi-location or national customer accounts.
• Demonstrated success selling corrugated packaging, folding carton, displays, graphic packaging, or related packaging solutions.
• Project management experience.
• Proficient with Microsoft Office and CRM systems.
• Attention to detail and focused concentration.
• Ability to learn new tasks and work independently.
• Strong organizational and multi-tasking abilities.

Responsibilities

• Identify and pursue new national account opportunities across targeted markets.
• Develop and maintain a book of business with revenue of at least $4M annually by month 18.
• Expand product penetration within existing national accounts with packaging solutions and value-added services.
• Identify, pursue, and close opportunities for corrugated packaging, folding carton, POP displays, and related solutions.
• Develop and execute strategic account growth plans focusing on new customer acquisition and increased share of wallet.
• Coordinate customer initiatives across multiple facilities and business units.
• Lead customer business reviews and executive-level presentations.
• Manage RFQ/RFP processes, contract negotiations, pricing discussions, and onboarding activities.
• Collaborate with design, estimating, customer service, production, and logistics teams.
• Identify cost savings and value engineering opportunities.
• Monitor industry trends and competitive activity.
• Maintain accurate CRM records, forecasts, and pipeline activity.
• Foster cross-divisional collaboration to maximize growth opportunities.
• Special projects as required.

Skills

Sales experience

Corrugated packaging

National accounts

Project management

CRM proficiency

MS Office

Attention to detail

Multi-tasking

Independent learner

Organizational skills

Education

Bachelor’s degree in Business, Marketing, Communications, Packaging Eng., or related field

Tools

CRM systems

Microsoft Office

Job description

Summary

The National Accounts Sales Representative is responsible for driving revenue growth by acquiring new national accounts while expanding product penetration within existing strategic customers. This role serves as the primary point of contact for national accounts and collaborates with internal teams across multiple facilities to deliver corrugated packaging, point‑of‑purchase displays, folding carton products, and graphic packaging solutions. The position focuses on expanding revenue, strengthening customer partnerships, identifying value‑added opportunities, and ensuring consistent execution of customer requirements throughout the organization.

Duties and Responsibilities

• Drive positive revenue growth by identifying, pursuing, and securing new national account opportunities across targeted markets.
• Develop and maintain a book of business with a revenue of at least $4M annually by the 18th month of employment.
• Expand product penetration within existing national accounts by identifying opportunities to introduce additional packaging solutions, manufacturing capabilities, and value‑added services.
• Identify, pursue, and close opportunities for corrugated packaging, folding carton, POP displays, graphic packaging, and related solutions.
• Develop and execute strategic account growth plans focused on both new customer acquisition and increasing share of wallet within existing accounts.
• Coordinate customer initiatives across multiple manufacturing facilities and business units.
• Lead customer business reviews and executive‑level presentations.
• Manage RFQ/RFP processes, contract negotiations, pricing discussions, and onboarding activities.
• Collaborate with design, estimating, customer service, production, and logistics teams.
• Identify cost savings and value engineering opportunities.
• Monitor industry trends and competitive activity.
• Maintain accurate CRM records, forecasts, and pipeline activity.
• Foster collaboration between company divisions to maximize growth opportunities.
• Special projects and assignments as business dictates.
• Responsible for the maintenance, creation and control of all personally identifiable information or any other information protected by any Confidentiality or Privacy Standards or Company Policies that you have access or knowledge of, including but not limited to any state or federal regulations including HIPAA.

Supervisory Responsibilities

• This position has no supervisory responsibilities.

Skills and Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Packaging Engineering, or related field required.
• 6–8 years of business, sales, marketing, product/brand management, or manufacturing experience required.
• Previous corrugated packaging sales experience required.
• Experience managing large, multi‑location or national customer accounts required.
• Demonstrated success selling corrugated packaging, folding carton, displays, graphic packaging, or related packaging solutions preferred.
• Project management experience required.
• Proficient with Microsoft Office and CRM systems.
• Must have attention to detail and focused concentration.
• Must be able to learn new tasks and complete tasks independently.
• Must be able to make timely decisions in the context of the workflow.
• Must possess strong organizational skills, ability to multi‑task and responsiveness.

Physical Demands

• While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel.
• Must be able to drive and travel frequently to customer and company locations.
• The employee frequently is required to talk or hear.
• The employee is occasionally required to reach with hands and arms.
• The employee must regularly lift and/or move up to 10 pounds.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

• The noise level in the work environment is usually moderate.
• Normal office environment.
• Frequent travel to customer locations, manufacturing facilities, and industry events.

Certificates, Licenses, Registrations

• Driver’s License required.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.