National Accounts Lead – Kroger & Major Retail Partners

Utz Brands, Inc.

Cincinnati (OH)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Job summary

Utz Brands, Inc. is seeking a National Account Executive to manage and grow major grocery accounts, focusing on Kroger HQ. You will lead joint business plans, forecast volumes, and optimize trade investments to drive profitable sales across assigned brands.

The role requires 7+ years in CPG sales with key account ownership, plus experience with Kroger and syndicated data to derive actionable insights. A strategic, data-driven negotiator will thrive in this position.

Qualifications

7+ years of CPG sales with direct key account ownership.
4+ years experience with the Kroger customer.
Experience across channels to market (DTW, Master Distributors, and/or DSD preferred).
3+ years using syndicated data (IRI/Nielsen) to generate insights and drive growth recommendations.
Proven ability to build customer sales plans/JBPs and negotiate using data, customer knowledge, and product expertise.

Responsibilities

Own and grow key retail accounts—expanding distribution, improving in-store execution, and delivering against quota.
Build joint business plans (AOP/JBP) and annual OGSMs by aligning customer priorities with company goals.
Develop winning trade strategies and manage trade investment using BluePlanner to forecast volume and deliver the trade budget.
Identify incremental growth opportunities using internal tools and syndicated data (e.g., IRI/Nielsen).
Lead account forecasting and partner with Revenue Management and Field Operations to drive results across DTW and DSD.
Communicate performance and market insights through regular reporting, customer updates, and industry engagement.