National Account Manager - Food & Beverage
We are looking for an organized, proactive National Account Manager to manage key retail relationships and our external sales broker network across Bettr Bowls and Cali Crumble.
What You'll Do
- Manage relationships with retail buyers, distributors, and sales brokers.
- Lead regular broker meetings, establish account priorities, and track performance against sales goals.
- Hold brokers accountable for buyer outreach, presentations, follow-ups, and results.
- Grow existing accounts through new products, additional distribution, and promotional opportunities.
- Manage retailer timelines, including category reviews, item submissions, product launches, and promotions.
- Coordinate samples, pricing proposals, presentations, and customer documentation.
- Monitor sales by account and SKU, identify gaps, and recommend actions to improve performance.
- Work with production, logistics, finance, and R&D to support customer needs and resolve issues.
- Maintain accurate account records, sales forecasts, and a clear pipeline of opportunities.
- Provide leadership with concise updates on results, priorities, risks, and next steps.
What We're Looking For
- Experience in account management or sales within food, beverage, or consumer packaged goods.
- Experience working with grocery retailers and managing external sales brokers.
- Understanding of retail buying cycles, distributor relationships, promotions, and new-item launches.
- Strong communication, negotiation, organization, and follow-through.
- Ability to analyze sales data and turn findings into specific actions.
- Comfortable working in a growing, entrepreneurial company and managing multiple priorities.
- Willingness to travel for buyer meetings, trade shows, and account visits.
You'll Be Successful If
You build strong buyer relationships, keep brokers focused and accountable, respond promptly, and consistently turn opportunities into measurable sales growth.