Nail Consumer Insights Manager: Trends & Growth

Wella International; Calabasas (CA); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays

PTO

Job summary

Wella Company is seeking a Manager, Consumer & Customer Insights - Nail to provide market, consumer, and category insights for the Global OPI team. You will analyze market data, conduct research, and deliver actionable insights to drive growth, working closely with Marketing, Sales, Digital, Creative, and R&D.

The role emphasizes understanding nail consumer behaviors, competitive landscapes, and emerging trends across retail and professional channels, with a focus on actionable, data-driven

Qualifications

• 3+ years in strategy consulting, consumer insights, market research or related field.
• Bachelor’s degree in marketing, communications, economics, business, or related field.
• Analytical thinker with attention to detail and data experience.
• Strong project management and ability to communicate with cross-functional partners.
• Proficiency with Excel and PowerPoint; Power BI/Tableau preferred.
• Experience with 3rd party data platforms (Nielsen, Circana) preferred.

Responsibilities

• Lead insight generation for the OPI portfolio by planning, executing, and synthesizing consumer research to support brand, innovation, and commercial initiatives
• Develop deep understanding of the nail category, consumer needs/behaviors, category drivers and trends across retail and professional channels
• Partner with Marketing and Innovation to evaluate product concepts, claims, packaging, pricing, and go-to-market strategies through quantitative and qualitative research
• Monitor competitive activity and market shifts to identify risks and opportunities in the nail landscape
• Continuously evaluate new research methodologies and analytics approaches to enhance insight and impact
• Champion an insights-driven culture with the voice of the consumer embedded across the organization

Skills

Analytical thinking

Cross-functional collaboration

Attention to detail

Communication

Education

Bachelor’s degree in marketing/related field

Tools

Power BI

Tableau

Excel

PowerPoint

Nielsen

Circana

Job description

Wella Company is seeking a Manager, Consumer & Customer Insights - Nail to provide market, consumer, and category insights for the Global OPI team. You will analyze market data, conduct research, and deliver actionable insights to drive growth, working closely with Marketing, Sales, Digital, Creative, and R&D.

The role emphasizes understanding nail consumer behaviors, competitive landscapes, and emerging trends across retail and professional channels, with a focus on actionable, data-driven