Manager, Consumer & Customer Insights - Nail

Wella Operations US LLC; California; Híbrido; USD 125.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401(k) retirement plan

Paid holidays

PTO

Descripción de la vacante

Wella Company seeks a Manager, Consumer & Customer Insights - Nail to lead consumer research and translate insights into growth for the OPI portfolio. You will partner with Marketing, Sales, Digital, Creative and R&D to drive brand and commercial initiatives.

You will develop deep category knowledge, monitor trends, and contribute to new product concepts and go-to-market strategies. The role is based in Los Angeles with hybrid work and strong benefits.

Formación

• 3+ years of experience in strategy consulting, consumer insights, market research or related field.
• Bachelor’s degree in marketing, communications, economics, business, or related field.
• Analytical thinker with attention to detail and data experience.
• Strong project management and cross-functional communication.

Responsabilidades

• Lead insight generation for the OPI portfolio to support brand and commercial initiatives.
• Deeply understand the nail category including consumer needs, trends and purchase journeys.
• Partner with Marketing and Innovation to evaluate product concepts, packaging and pricing.
• Monitor competitive activity and market shifts to identify risks and opportunities.
• Evaluate new methodologies and AI-enabled tools to enhance insights.
• Champion an insights-driven culture with voice of consumer and nail pro embedded.

Conocimientos

Analytical thinking

Project management

Data analysis

Cross-functional collaboration

Excel

PowerPoint

Power BI

Tableau

Nielsen/Circana experience

Educación

Bachelor’s degree in marketing, communications, economics, business, or related field

Herramientas

Excel

PowerPoint

Power BI

Tableau

Nielsen

Circana

Descripción del empleo

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Manager, Consumer & Customer Insights - Nail

Function: Marketing

Location:CA, US

Work Arrangement: Hybrid

Position Title: Manager, Consumer & Customer Insights - Nail

Location:Los Angeles, CA (Hybrid in Calabasas office 3 days/week)

Reports to: Senior Director, Strategy & Insights - Retail Hair & Nail

Direct Reports: N/A

Scope / Brands: OPI

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The Manager, Consumer & Customer Insights - Nail, is responsible for providing market, consumer and category insights to the Global OPI team based on analysis of market data and trends, consumer research and competitive landscaping. This person will bring the voice of the consumer to enable growth and business performance via cross-functional partnership with Marketing, Sales, Digital, Creative and R&D.

Key Responsibilities

• Lead insight generation for the OPI portfolio by planning, executing, and synthesizing consumer research to support brand, innovation, and commercial initiatives
• Develop a deep understanding of the nail category, including consumer needs/behaviors, category drivers, category trends, purchase behaviors, path-to-purchase journeys, and emerging trends across both retail and professional channels
• Partner with Marketing and Innovation teams to evaluate new product concepts, claims, packaging, pricing, and go-to-market strategies through quantitative and qualitative research
• Monitor competitive activity, market shifts, and emerging brands to identify risks and opportunities within the evolving nail landscape
• Continuously evaluate and implement new research methodologies, AI-enabled tools, and analytics approaches to enhance insight generation and business impact
• Champion an insights-driven culture by ensuring the voice of the consumer, customer, and nail professional is embedded throughout the organization

Minimum Qualifications

• 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field
• Bachelor’s degree in marketing, communications, economics, business, or related field
• Analytical thinker with excellent attention to detail and robust experience working with data
• Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners
• Proficiency with Microsoft Excel and PowerPoint required; Power BI/ Tableau preferred. Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred
• Insatiable curiosity to learn, grow, and understand consumers and retailers.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $ 125,000 - $150,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.