NA Demand Gen Lead for EV Fleets

Zenobē Energy Limited; Chicago, Northern (IL, KY); Hybrid; USD 145,000 - 160,000; Full time

Benefits offered by this job

20 days holiday

401k matching

Training budget

Bonus up to 33%

Health, Dental, Vision & Life

Job summary

Zenobe is seeking a Senior Manager, Demand Generation for North America to build the foundational marketing engine and scalable demand programs for transit, school bus and commercial truck teams across the US and Canada.

You will own the marketing strategy, lead generation, content and campaigns, working with Sales, Product and regional teams to drive qualified pipeline and measurable ROI in a growing NA business.

Qualifications

• Proven track record in B2B demand generation and lead generation.
• Experience building or scaling a funnel with lead scoring and sales handover.
• Hands-on experience delivering demand generation across SEO/GEO, SEM, paid media, email and marketing automation.

Responsibilities

• Deliver marketing strategy, owning work plans and channels to meet targets.
• Define what constitutes a qualified lead and implement lead scoring, nurture and handover.
• Set quarterly campaign plans with budget decisions and ROI focus.
• Manage external agencies for content, design, SEO/GEO to scale production.

Skills

B2B demand gen

Lead generation

Funnel building

Sales alignment

Salesforce

HubSpot

Content storytelling

Event planning

Stakeholder management

Tools

Salesforce

HubSpot

Job description

Zenobe is seeking a Senior Manager, Demand Generation for North America to build the foundational marketing engine and scalable demand programs for transit, school bus and commercial truck teams across the US and Canada.

You will own the marketing strategy, lead generation, content and campaigns, working with Sales, Product and regional teams to drive qualified pipeline and measurable ROI in a growing NA business.