North America Case IH Brand Communication Manager
CNH
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Benefits offered by this job
Job summary
CNH NA is seeking a North America Brand Communications Manager to translate global brand vision into impactful regional strategies and campaigns.
You will drive PR, social, product launches, and events, while ensuring brand consistency and measurable impact across diverse markets. The role combines strategic leadership with hands-on execution, empowering markets and optimizing resources for CNH’s Case IH portfolio in North America.
Qualifications
- 8+ years of experience in communications or marketing functions.
- Experience delivering impactful campaigns across PR, social, events and digital.
- Strong organization, coordination skills and attention to detail.
- Ability to manage multiple projects and tight deadlines.
- Strategic influence aligned with global vision.
Responsibilities
- Translate global brand vision into regional strategies and campaigns.
- Own regional budget and editorial plans with KPIs and governance.
- Ensure brand identity and messages align with global guidelines.
- Coordinate PR, social, product launches, events and Go-To-Market materials.
- Coach market communication teams and ensure timely go-to-market activities.
- Drive multi-channel campaigns reflecting regional nuances and learnings.
- Oversee product launch communications and brand health metrics.
Skills
Education
Job description
At CNH, we're driven by a clear purpose:
we serve and advance the people who feed and build a growing world. As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.
At CNH, we're driven by a clear purpose:
we serve and advance the people who feed and build a growing world. As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.
If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.
The North America Case IH Brand Communications Manager translates global brand vision into impactful regional strategies and campaigns, ensuring Case IH resonates across diverse markets. This role shapes how the brand is perceived in NA, driving integrated storytelling across PR, social, product launches, and events. Acting as the regional architect, the manager ensures brand consistency, cultural relevance, and measurable impact, while feeding insights and best practices back into the global plan. The position combines strategic leadership with hands-on execution, empowering markets, optimizing resources, and elevating brand health across the region.
- Regional Brand Communications Strategy & Alignment
- Translate global brand communications strategy into a regional roadmap with clear priorities, KPIs, and governance.
- Own budget and the regional editorial plans
- Ensure consistency of brand identity and messages across the region, in line with global guidelines
- Coordinate main communication functions: Public Relations, Social Media presence, Product launches and Go-To-Market materials, presence at Fairs & Events, merchandising, translations & adaptations, in line with the regional marketing & commercial objectives.
- Alignment with regional support functions: after-sales, AG PT, and Capital
- Partner with the Global Lead to influence global planning with NA insights and market intelligence.
- Market Enablement & Governance
- Map market requirements and best practices
- Articulate a plan to support market-specific needs and drive efficiencies and synergies locally
- Drive multi-channel campaigns (paid, owned, earned, shared) that amplify global initiatives and reflect regional nuances.
- Oversee product launch communications, ensuring sequencing aligns with global calendars and regional commercial objectives.
- Champion creative excellence, collaborating with studios and agencies to deliver breakthrough content.
- Coach and train the market's communication specialists to ensure Brand Objectives are achieved locally (media relations, local campaigns, adaptations, fairs & events, spot initiatives)
- Coach and train the market's communication specialists to ensure optimum lead time of global/regional go-to-market activities.
- Ensure all markets respect the brand guidelines and DOA
- Drive speed-to-market for news and campaigns
- Champion a continuous improvement culture
- Brand Health and Compliance with Brand Guidelines
- Ensures consistency of image and brand narrative across regional functions and markets
- Works closely with brand intelligence to adapt and refine the communications regional strategy
- Assess performance and track progress across the region and markets
- Recommend corrective actions where applicable
- Define and track regional KPIs
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 8+ years of experience in communications or marketing functions
- In/depth understanding of the communication landscape, and demonstrated experience in delivering impactful campaigns
- Strong organisational and coordination skills and attention to detail.
- Ability to manage multiple projects simultaneously and work to tight deadlines.
- Ability to take responsibility and work under one's own initiative.
- Teamwork orientation and pedagogic approach.
- Strategic Influence: Ability to shape regional priorities while aligning with global vision.
- Integrated Marketing Expertise: Skilled in orchestrating campaigns across PR, social, events, and digital.
- Data-Driven Decision Making: Comfortable with KPIs, dashboards, and performance optimization.
- Leadership & Coaching: Proven ability to build capabilities and lead diverse teams.
- Digital & Social Acumen: Understanding of evolving platforms, SEO/UX, and trend-forward content strategies.
- Crisis Readiness: Ability to adapt plans and messaging during issues in alignment with global protocols.
- Ability to work across time zones to ensure collaboration with global and regional brand teams, agencies, and corporate functions.
- Experience in agriculture or similar industrial companies.
- Familiarity with budget management and procurement processes.
- Previous experience in a multinational or matrixed organisation.
- Fluent written and verbal communication skills in English; additional European languages are an advantage
- International background
The annual salary for this role is $120,225 - $184,345 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
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