Music Streaming & Playlist Marketing Coordinator

Primary Wave Music Publishing, LLC; New York (NY); On-site; USD 40,000 - 45,000; Full time

Benefits offered by this job

Hybrid work schedule

Healthcare plan

401(k)

Long-term and short-term disability

Life insurance

Holidays

Job summary

Primary Wave Music Publishing, LLC is seeking a highly organized Coordinator, Playlisting & Streaming to support streaming and playlisting strategy across its extensive catalog. You will help drive discovery and long-term growth on global DSPs.

The ideal candidate loves music, understands streaming platforms, playlists, social media and cultural moments that can amplify iconic songs for broader audiences. Experience with streaming analytics and Canva/Microsoft/Google suites is a plus.

Qualifications

• 1–2 years of experience in music, digital marketing or related field.
• Strong knowledge of major streaming platforms and how audiences discover music digitally.
• Passion for music history and catalog music with curiosity to reach new audiences.
• Familiarity with streaming analytics platforms (YouTube Studio, Spotify for Artists).
• Entrepreneurial mindset, detail-oriented, organized, and good communication skills.

Responsibilities

• Support day-to-day streaming and playlisting strategy across all global DSPs.
• Identify opportunities to grow streams and audience engagement across the catalog.
• Assist with pitching priority tracks, releases, anniversaries, catalog campaigns and artist initiatives to DSP partners.
• Monitor streaming performance; track data, playlist activity, audience growth and trends.
• Build and market both company and artist-owned playlists on platforms like Spotify and YouTube.
• Collaborate with marketing to connect songs with younger audiences across streaming and digital platforms.
• Prepare regular streaming reports and performance updates for the Marketing team.
• Optimize artist, album and song presence across DSPs, including profiles, artwork and metadata.
• Work with internal teams to support integrated catalog campaigns.
• Maintain streaming calendars, priority lists, playlist trackers and campaign reporting.
• Stay current on streaming, playlisting, social media and music-consumption trends.

Skills

Streaming platforms

Digital marketing

Music industry knowledge

Data interpretation

Organization

Communication

Tools

YouTube Studio

Spotify for Artists

Canva

Microsoft Office

Google Workspace

Job description

Primary Wave Music Publishing, LLC is seeking a highly organized Coordinator, Playlisting & Streaming to support streaming and playlisting strategy across its extensive catalog. You will help drive discovery and long-term growth on global DSPs.

The ideal candidate loves music, understands streaming platforms, playlists, social media and cultural moments that can amplify iconic songs for broader audiences. Experience with streaming analytics and Canva/Microsoft/Google suites is a plus.