Digital Marketing Coordinator

Mom + Pop Music; New York (NY); On-site; USD 45,000 - 65,000; Full time

Job summary

Mom+Pop Music in New York is seeking a Digital Marketing Coordinator to support artist campaigns, social content, and analytics. You’ll stay plugged into trends and help shape how artists build audiences in today’s digital landscape.

The ideal candidate is highly organized, curious, and passionate about music, with hands-on experience in social platforms and digital marketing workflows. This role offers hands-on learning across campaigns and content creation.

Qualifications

• Experience in planning and executing social/digital campaigns.
• Ability to analyze metrics and optimize campaigns.
• Strong organizational and creative mindset with music interest.

Responsibilities

• Support planning and execution of social and digital marketing campaigns for artists and releases.
• Develop and implement social content strategies across platforms (TikTok, Instagram, YouTube, etc.).
• Organize, upload, and distribute digital marketing assets (assets, artwork, video).
• Contribute ideas for short-form video, creator activations, and platform-native content.

Skills

Digital marketing

Social media

Content creation

Analytics

Job description

Mom+Pop Music is a leading independent record label with a presence in New York and Los Angeles. With a commitment to collaboration, transparency, and respect for artists' creative control, the label has grown to over 25 artists across multiple genres and a diverse team of employees.

The Digital Marketing Coordinator will support the Digital Marketing team across artist campaigns, social media, content development, digital administration, and analytics. This is an opportunity for someone who is deeply plugged into music and internet culture and wants hands-on experience learning how artists build audiences and break through in today's digital landscape.

The ideal candidate is chronically online in the best way - someone who instinctively knows what's trending, understands why certain content works on different platforms, and is constantly discovering new artists, creators, formats, and communities. We're looking for someone who is highly organized, curious, and genuinely passionate about music.

Job responsibilities:

• Support the Digital Marketing team in the planning and execution of social and digital marketing campaigns for artists and new music releases, including maintaining campaign timelines, trackers, calendars, and deliverables
• Support the development and execution of social content strategies across TikTok, Instagram, YouTube, and other platforms, including maintaining content calendars and monitoring artist accounts
• Assist with organizing, uploading, and distributing digital marketing assets, including social content, artwork, video, and other campaign materials
• Contribute ideas for short-form video, UGC, creator activations, lyric content, social concepts, hooks, captions, and other platform-native creative