Digital Marketing Coordinator

ROSTR, Inc.; Los Angeles, Northern (CA, KY); Hybrid; USD 40,000 - 45,000; Full time

Job summary

ROSTR, Inc. in Los Angeles or Orlando (Hybrid) is seeking a digital marketing professional to manage multi-channel campaigns, calendars, content production, and performance reporting for the music industry.

You will coordinate social postings, collaborate with artists and creators, analyze streaming and web metrics, and stay ahead of industry trends to keep campaigns innovative and effective. Hybrid work supports roster needs and fast-paced campaigns.

Qualifications

• 2+ years of experience in digital marketing, social media, content marketing, or similar roles.
• Familiarity with DSPs (Spotify, Apple Music) and music streaming analytics dashboards.
• Strong analytical mindset and data-driven optimization.
• Excellent communication and collaboration skills; ability to coordinate across departments and external partners.

Responsibilities

• Execute digital marketing campaigns across multiple channels — social media, email/SMS, web, paid ads, DSPs.
• Manage and maintain the company’s digital marketing calendar and scheduling; document campaigns and assets.
• Handle posting to artist social channels; proof captions and align with artist voice.
• Create or coordinate content production with team members and outside creatives.
• Monitor and report performance metrics (social engagement, streaming data, email metrics, website traffic).
• Adapt to a fast-paced environment and shifting priorities to support roster needs.
• Stay current with industry trends and platform algorithm changes to keep campaigns innovative.

Skills

Digital marketing

Social media management

Analytics & reporting

Communication & collaboration

Campaign coordination

Education

Some college/related work experience

Tools

Meta Business Manager

TikTok For Artists

Google Analytics

Luminate Music Connect

Chartmetric

SEO/SEM basics

Job description

Highly organized, detail-oriented, able to manage multiple projects simultaneously while working under tight deadlines. You are passionate about the music business and have a desire to build a career in the industry.

• An initiator with sharp time-management skills and the ability to prioritize tasks effectively.
• A proactive learner who thrives in an ever-evolving digital environment and stays ahead of trends.

Key Responsibilities:

• Execute digital marketing campaigns across multiple channels — including but not limited to social media, email/SMS, web, paid ads, DSPs, etc. Help plan and execute promotional pushes tied to releases, tours, cultural moments, and holidays
• Manage and maintain the company’s digital marketing calendar and scheduling. Document campaign processes, maintain trackers and assets, manage approvals workflows and ensure all deliverables are organized and accessible.
• Handle posting to artist social channels when applicable – proofing captions, learning artist voice, cross posting, optimizing posting tools, etc
• Create or coordinate content production: collaborate with team members and outside creatives to produce social posts, video teasers, email newsletters, website updates, ads, and promotional materials.
• Monitor and report on performance metrics (social engagement, growth, streaming data, email metrics, website traffic, conversion/CTA performance, etc.)
• Comfortable with a fast-paced environment, shifting priorities, and high-velocity execution (tour rollouts, surprise drops, social hype windows).
• Demonstrate flexibility and a balance of supporting roster needs. Be nimble as priorities arise outside of process, be able to move with importance
• Stay current with industry trends, platform algorithm changes, digital marketing best practices and apply that knowledge to keep campaigns performant and innovative.

Qualifications & Skills:

Required:

• Some college experience or related work experience is necessary 2+ years of experience in digital marketing, social media, content marketing, or similar roles (agency or in-house).
• Familiarity with DSPs (Spotify, Apple Music, etc.), streaming analytics dashboards, and music-specific digital marketing tactics (playlist pitching, release cadence, streaming promos, video teasers, etc.).
• Strong understanding and hands-on familiarity with digital marketing tools for social media platforms (Meta Business Manager, TikTok For Artists) + scheduling, email marketing/automation, analytics platforms (e.g. Chartmetric, Google Analytics, Luminate Music Connect), BandsinTown, Songkick, YouTube Studio and basic SEO/SEM knowledge.
• Strong analytical mindset — comfortable reading data, deriving insights, and recommending optimizations accordingly.
• Excellent communication and collaboration skills; able to coordinate across departments and external partners, manage timelines/deadlines, articulate strategy and results clearly.

Preferred:

• Prior experience working with artists, music marketing, entertainment industry, or label/management context.
• Basic graphic/video editing or ability to coordinate production workflows (or experience in content creation). Meta Edits, Capcut, Adobe: Photoshop, Premiere, Illustrator, etc
• Experience with running paid media campaigns across Meta, TikTok and Google Ads is a plus

Location: Los Angeles or Orlando preferred (Hybrid).

Starting Salary: $40-45K