Breaking News Digital Content Producer

Gray Media, Inc.; Birmingham (AL); On-site; USD 58,000 - 78,000; Full time

Job summary

WBRC-TV/Gray Media is seeking a creative Digital Content Producer to drive fast-paced, engaging storytelling across digital and social platforms. You will write, produce, and publish content, monitor breaking events, and collaborate with the broadcast team to optimize storytelling for connected TV audiences.

The role requires on-camera experience, strong AP style writing, and the ability to work under pressure with tight deadlines while leveraging CMS and analytics to inform editorial decisions.

Qualifications

• Bachelor's Degree in Journalism or related field.
• Strong writing, grammar, and AP Style skills.
• Solid news judgment and understanding of journalistic ethics.
• Ability to work well under pressure with minimal supervision and tight deadlines.
• On-camera experience in a broadcast or livestream news setting; engage with a digital audience across platforms including connected TV.
• Proficiency with CMS platforms, social media tools, and digital analytics.

Responsibilities

• Write, produce, present/publish content across digital, mobile, OTT, and social platforms with speed, accuracy, and creativity.
• Monitor and curate breaking news, developing stories, and live events—often simultaneously.
• Collaborate with the broadcast team to enhance storytelling across all screens.
• Optimize content with effective headlines, SEO, metadata, and visuals.
• Use real-time analytics and social trends to inform editorial decisions.
• Push out urgent alerts and breaking news across all digital touchpoints.
• Deliver on-camera content tailored to connected TV audiences, engaging viewers with clear, dynamic presentation suited for OTT platforms.

Skills

Strong writing

AP Style

On-camera experience

News judgment

Editorial collaboration

Education

Bachelor's Degree in Journalism

Tools

CMS platforms

Social media tools

Digital analytics

Job description

WBRC-TV/Gray Media is seeking a creative Digital Content Producer to drive fast-paced, engaging storytelling across digital and social platforms. You will write, produce, and publish content, monitor breaking events, and collaborate with the broadcast team to optimize storytelling for connected TV audiences.

The role requires on-camera experience, strong AP style writing, and the ability to work under pressure with tight deadlines while leveraging CMS and analytics to inform editorial decisions.