Multimedia Content Strategist - Law School Marketing

University of the Pacific; Stockton (CA); On-site; USD 30,000 - 41,000; Full time

Job summary

University of the Pacific McGeorge School of Law in Sacramento invites a skilled Multimedia Content Specialist to craft and curate engaging stories for news, blogs, social media, newsletters, and the university magazine. You will write, edit, shoot and edit high-quality visuals, and support enrollment marketing across multiple programs while aligning with brand standards.

You’ll collaborate with senior leaders, supervise student staff, manage digital assets, and produce video content for

Qualifications

• Bachelor's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two years of shooting and editing photography and videography.
• One year of content development for social media channels (Instagram, Facebook, LinkedIn, X, YouTube, TikTok).
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing.

Responsibilities

• Establish, coordinate, and execute social media strategy forthe law school under the direction of the Assistant Dean of LawSchool Marketing and Communications.
• Develop and update social media content and monitor brand’s networks, responding to comments and collecting audience feedback.
• Create comprehensive plans for social media engagement, including market research and posting times.
• Cultivate data-driven enrollment marketing practices to attract a diverse JD and LLM student body.
• Capture, create, and edit high-quality visual images; provide on-site photo/video coverage for key events.
• Record and edit videos for websites, social media, and newsletters; produce long-form YouTube and short-form vertical videos.

Skills

Journalistic writing

Video editing

Social media strategy

Content creation

Photography

Editing

Research interviewing

Education

Bachelor's degree in journalism English marketing communications professional writing or relevant field

Master's degree (preferred) in journalism English marketing communications professional writing

Tools

Adobe Photoshop

Adobe Lightroom

Premiere Pro

InDesign

CapCut

TikTok Creative Studio

Canva

Job description

University of the Pacific McGeorge School of Law in Sacramento invites a skilled Multimedia Content Specialist to craft and curate engaging stories for news, blogs, social media, newsletters, and the university magazine. You will write, edit, shoot and edit high-quality visuals, and support enrollment marketing across multiple programs while aligning with brand standards.

You’ll collaborate with senior leaders, supervise student staff, manage digital assets, and produce video content for