Multimedia Content Specialist

University of the Pacific; Sacramento (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

The Multimedia Content Specialist at University of the Pacific McGeorge School of Law is based on the Sacramento campus and works in-person. Under the Assistant Dean of Law School Marketing and Communications, you will develop, curate, write and edit engaging content for news stories, blogs, social media campaigns, emails, newsletters, websites, videos and events.

You will capture photos and videos at campus events, manage digital assets, and produce both long-form YouTube videos and short-form

Responsibilities

• Develops and updates social media content and monitors brand's networks.
• Capture, create, and edit high-quality visual images for the law school.
• Record and edit videos for websites, social media, and newsletters.

Job description

Multimedia Content Specialist

Position Information

Job Title: Multimedia Content Specialist

Union Level:

Department: Marketing

Campus: Sacramento

Posting Number: 201304365P

Full or Part Time: Full Time

Number of Months: 12

Work Schedule: Work performed during standard business hours. Occasional evening and weekend availability will be required to capture photos at campus events and activities. Regular scheduled hours will be Monday through Friday, forty (40) hours a week. This is an in-person position.

Position End Date:

Open Date:

Close Date:

Open Until Filled: No

Special Instructions to Applicants: For Applicants Seeking Job Opportunities within the University Internal: Internal applicants will be considered within the first five (5) business days of the posting period. External: External applicants will be considered on the sixth (6) business day of the posting period.

Sponsorship: This position is not eligible for a visa sponsorship now or in the future.

Position Summary Information

Under the direction of the Assistant Dean of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Multimedia Content Specialist will develop, curate, write and edit compelling and engaging content for multiple platforms and publications including news stories, blogs, social media campaigns, email campaigns, digital newsletters, websites, videos, events, and the university's magazine. The Multimedia Content Specialist will have a deep understanding of news and its relationship and application to social media and digital communications to attract prospective students, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. This experienced and versatile communicator will assist in enrollment marketing efforts for multiple departments at the law school, including academic programs and the Salzburg study abroad programs. This position is located on the Sacramento Campus and will work in-person on campus.

Established in 1924, University of the Pacific McGeorge School of Law is a private, not-for-profit law school in California's capital city. McGeorge is widely renowned for its cutting-edge practical training of students, exceptional trial advocacy programs, and diverse and unique opportunities for students at the intersection of the law and public policy. Our faculty are globally and nationally respected experts, including Retired U.S. Supreme Court Associate Justice Anthony M. Kennedy. McGeorge also boasts an alumni base practicing in every state in the U.S. and more than 6881 countries around the world. The law school is also actively engaged in efforts to make it one of the leading anti-racist law schools in the country. McGeorge offers a full-time and evening Hybrid Evening JD program, an LLM degree, a JSD degree, an MPA degree, an MPP degree, and an MSL degree.

Essential Functions

Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications. Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences. Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times. Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program. Capture, create, and edit captivating high-quality visual images to promote the law school. Provide on-site event photo/video coverage for key institutional moments (e.g., Commencement, JD Admissions Open House, Admitted Students Day, orientation, yield events, etc.) on a rotating basis during evenings or weekends. Record and edit compelling videos to be used across various platforms, including websites, social media, and digital newsletters that authentically showcase McGeorge's community, academics, and campus life. Videos should be in alignment with university brand, goals and objectives. Produce long-form horizontal videos for YouTube and short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms. Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and b-roll to digital libraries for future possible use. Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios