Multimedia Content Specialist

University of the Pacific; Stockton (CA); On-site; USD 30,000 - 41,000; Full time

Job summary

University of the Pacific McGeorge School of Law in Sacramento invites a skilled Multimedia Content Specialist to craft and curate engaging stories for news, blogs, social media, newsletters, and the university magazine. You will write, edit, shoot and edit high-quality visuals, and support enrollment marketing across multiple programs while aligning with brand standards.

You’ll collaborate with senior leaders, supervise student staff, manage digital assets, and produce video content for

Qualifications

• Bachelor's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two years of shooting and editing photography and videography.
• One year of content development for social media channels (Instagram, Facebook, LinkedIn, X, YouTube, TikTok).
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing.

Responsibilities

• Establish, coordinate, and execute social media strategy forthe law school under the direction of the Assistant Dean of LawSchool Marketing and Communications.
• Develop and update social media content and monitor brand’s networks, responding to comments and collecting audience feedback.
• Create comprehensive plans for social media engagement, including market research and posting times.
• Cultivate data-driven enrollment marketing practices to attract a diverse JD and LLM student body.
• Capture, create, and edit high-quality visual images; provide on-site photo/video coverage for key events.
• Record and edit videos for websites, social media, and newsletters; produce long-form YouTube and short-form vertical videos.

Skills

Journalistic writing

Video editing

Social media strategy

Content creation

Photography

Editing

Research interviewing

Education

Bachelor's degree in journalism English marketing communications professional writing or relevant field

Master's degree (preferred) in journalism English marketing communications professional writing

Tools

Adobe Photoshop

Adobe Lightroom

Premiere Pro

InDesign

CapCut

TikTok Creative Studio

Canva

Job description

Multimedia Content Specialist

Primary Purpose: Under the direction of the Assistant Dean of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Multimedia Content Specialist will develop, curate, write and edit compelling and engaging content for multiple platforms and publications including news stories, blogs, social media campaigns, email campaigns, digital newsletters, websites, videos, events, and the university's magazine. The Multimedia Content Specialist will have a deep understanding of news and its relationship and application to social media and digital communications to attract prospective students, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. This experienced and versatile communicator will assist in enrollment marketing efforts from multiple departments at the law school, including academic programs and the Salzburg study abroad programs. This position is located on the Sacramento Campus and will work in-person on campus.

Established in 1924, University of the Pacific McGeorge School of Law is a private, not-for-profit law school in California's capital city. McGeorge is widely renowned for its cutting-edge practical training of students, exceptional trial advocacy programs, and diverse and unique opportunities for students at the intersection of the law and public policy. Our faculty are globally and nationally respected experts, including Retired U.S. Supreme Court Associate Justice Anthony M. Kennedy. McGeorge also boasts an alumni base practicing in every state in the U.S. and more than 6,881 countries around the world. The law school is also actively engaged in efforts to make it one of the leading anti-racist law schools in the country. McGeorge offers a full-time and evening Hybrid Evening JD program, an LLM degree, a JSD degree, an MPA degree, an MPP degree, and an MSL degree.

Essential Functions

• Establish, coordinate, and execute social media strategy forthe law school, under the direction of the Assistant Dean of LawSchool Marketing and Communications.
• Develops and updates social media content and monitors brand'ssocial networks, responding to comments and collecting feedbackfrom audiences.
• Creates comprehensive plans for social media engagement,including conducting market research to identify social media sitespreferred by target audiences, engaging types of posts, and peakengagement posting times.
• Cultivate data-driven, high-impact, and results-orientedenrollment marketing practices to ensure annual enrollment of ahigh-achieving and diverse student body within the JD program andLLM program.
• Capture, create, and edit captivating high-quality visualimages to promote the law school. Provide on-site event photo/videocoverage for key institutional moments (e.g., Commencement, JDAdmissions Open House, Admitted Students Day, orientation, yieldevents, etc.) on a rotating basis during evenings or weekends.
• Record and edit compelling videos to be used across variousplatforms, including websites, social media, and digitalnewsletters that authentically showcase McGeorge'scommunity,academics, and campus life. Videos should be in alignment withuniversity brand, goals and objectives. Produce long-formhorizontal videos for YouTube and short-form vertical videos forTikTok, Instagram Reels, YouTube Shorts, and emergingplatforms.
• Maintain organized digital asset libraries with appropriatemetadata, versioning, and usage rights. Upload finished content andb-roll to digital libraries for future possible use.
• Develop major story and feature ideas that elevate Universityof the Pacific McGeorge School of Law regionally and nationally;creates and edits an extensive and wide array of compelling andinteresting news and feature stories, web and magazine features,profiles, bios, newsletter content, blogs, captions, and speechesof varying lengths.
• Make decisions and recommendations regarding content directionand selection, content placement, and timing.
• Has a keen sense of curiosity in finding story ideas and knowshow to tease out content from a variety of sources. Identifiesstories that are media worthy and works with the Assistant DeanLaw School Marketing and Communications on pitching.
• Highly adept at researching and gathering data and marketintelligence, finding sources, conducting interviews; fact checksall content with multiple sources.
• Provide editing support, including proofreading, errorchecking, fact checking, and production support for a variety ofmarketing materials in different formats (video, print,digital).
• Can easily work with senior leaders throughout the organizationand cultivate strong relationships and networks with coworkers,community members and university colleagues to identify potentialstory ideas and other areas of content, as well as to seek outinformation.
• Manages digital newsletters, which entails writing, layout,distribution and analytics.
• Coordinate robust email marketing campaigns. Monitor andanalyze the effectiveness of email marketing efforts using varioustools and metrics, such as web analytics, email open rates,click-through rates, conversion rates, etc., and provide regularreports and recommendations for improvement.
• Plan, implement, and assess marketing campaigns (email, print,and digital) to external audiences.
• Create and develop graphic design materials for the law school.Conceptualize, develop, and implement graphic design in marketingcampaigns and collateral as needed. Takes initiatives from conceptto completion to inform and engage key stakeholders while ensuringthe highest possible quality and consistency in look and feel forall projects.
• Track the course of marketing initiatives, analyze, and presentresults. Propose corrective actions as appropriate. Update,maintain, and recommend solutions for optimizing law schoolcommunications to internal and external audiences.
• Develop landing pages, program descriptions, and priority webcontent optimized for readability, engagement, and conversion.
• Supervise student employees and temporary employees as needed;delegate tasks, approve timesheets, create work schedules, andoversee their work product.
• Initiate and facilitate collaboration between differentdepartments on behalf of the Law School Office of Marketing andCommunications.
• Ensure visual and verbal consistency of materials produced bythe law school.
• Ensure workflow is timely and efficient.
• Handle confidential materials and situations with sensitivity,discretion, and independent judgement.
• Follows university's editorial standards, branding guidelines,and accessibility standards.
• Proofreads and edits content for accuracy, clarity,consistency, grammar and editorial style.
• Manage special projects and other related duties asassigned.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications

• Bachelor's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two (2) years of experience shooting and editing photography and videography.
• One (1) year of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, X, YouTube, and TikTok).
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience with Instagram Edits, TikTok Creative Studio, and CapCut for short-form video editing.

Preferred Qualifications

• Master's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Excellent verbal and interpersonal communication skills.
• Strong writing, editing, proofreading, and photography/videography skills and the ability to work well under tight deadlines.
• High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint. Experience with Canva or a similar graphic design platform.
• Experience working with content management systems and email marketing applications.
• Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements.
• Experience using analytics software such as Google Analytics and Sprout Social.
• Experience working in a higher education or agency setting.
• Experience using social media platforms.
• Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources.
• Excellent organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements

The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Some lifting of materials (20lbs or less). Bending, stretching, reaching required. Sitting for long periods of time.

Valid driver's license required. Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.

Hiring Range

Hiring Range: $22.68 - $30.04 per hour We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement

All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

AB 810 Misconduct Disclosure Requirement: University of the Pacific complies with California Assembly Bill 810, requiring candidates accepting conditional job offers to disclose any final administrative or judicial findings, ongoing proceedings, allegations, resignations under investigation, or appeals related to sexual harassment or misconduct within the past seven years.