Multi Media Advertising Account Executive

CUMULUS MEDIA; Allentown (Lehigh County); On-site; USD 33,000 - 45,000; Full time

Benefits offered by this job

Commission-based pay

Medical Insurance

Dental Insurance

Vision Insurance

401K with company match

Paid vacation & holidays

Parental leave

Life insurance

Disability insurance

Wellness program

Employee referral bonus

Job summary

Cumulus Media is hiring exceptional Local Advertising Sales Team professionals to join as Multi-Media Advertising Account Executives. You will identify client needs and deliver integrated solutions across broadcast, digital, and events to help advertisers reach local audiences.

We offer comprehensive training, uncapped earning potential through commissions, and a supportive team culture focused on results. Join a dynamic, fast-paced environment in the Lehigh Valley area.

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools.
• Excellent communication skills in client interactions and presentations.
• Experience developing new business relationships in an outside sales role.
• Able to present to clients and close sales opportunities.
• Strong understanding of lead generation and maintaining a robust sales pipeline.
• Knowledge of sales metrics and forecasting to drive results.
• High energy and willingness to grow professionally.
• 1-3 years in Media Sales background preferred.
• Bachelor's Degree in Sales, Business, Marketing or related field is preferred.

Responsibilities

• Identify client business needs by understanding goals, objectives, and processes; develop customized advertising solutions.
• Deliver multi-platform, integrated sales presentations (broadcast, digital, events); negotiate and close.
• Sell Cumulus digital assets (streaming, websites, social ads) for complete marketing solutions.
• Prospect actively to build a full pipeline of sales opportunities.
• Follow procedures for orders, billing issues, reports, forecasts, and competitive analysis.
• Stay informed on competitive landscape and emerging technologies to position Cumulus.
• Think creatively and generate original ideas.

Skills

Communication skills

Lead generation

Prospecting

Presentation skills

Digital savvy

CRM proficiency

Outside sales

Media sales experience

Bachelor's degree preferred

Education

Bachelor's Degree in Sales, Business, Marketing or related field

Tools

CRM tools

Microsoft Office

Social media platforms

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visitwww.cumulusmedia.com.

Position Overview

Cumulus Media is hiring exceptional candidates to join our Local Advertising Sales Team as Multi-Media Advertising Account Executives. Cumulus Media hires passionate, outgoing, motivated, goal oriented, organized, customer-focused problem solvers who have great communication skills and a desire to WIN in a highly competitive, fast paced sales environment. Cumulus Media provides our teams with great products to sell, terrific training tools to help you succeed, and a sales system and culture where you can realize your full potential. Cumulus Media offers coordinated RADIO and DIGITAL solutions to our clients that deliver Results and Return on Investment. Cumulus Media targets thousands of local businesses and introduces these companies to our large audiences and community of consumers. We can reach potential customers for local businesses ON-AIR, ON-LINE and ON-SITE.

Key Responsibilities & Qualifications

Job Description and Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives.
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing.
• Beyond our broadcast products, have strong familiarity and become fully versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects.
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace.
• Think creatively and generate original ideas.

Requirements & Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business.
• Positive attitude with the willingness to get beyond comfort zone to grow professionally.
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• 1-3 years in Media Sales background preferred.
• Bachelor's Degree in Sales, Business, Marketing or related field is preferred.

Pay Range

USD $3,000.00 - USD $4,000.00 /Mo.

Pay Range

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).