Multimedia Account Executive

CUMULUS MEDIA; Myrtle Beach (SC); On-site; USD 33,480 - 55,800; Full time

Benefits offered by this job

Commission-based organization with unc

Medical, Dental & Vision Insurance

Job summary

CUMULUS MEDIA in Myrtle Beach, SC, has an immediate opening for a full-time Multimedia Account Executive. You will develop and implement digital and audio advertising strategies, create integrated proposals, and manage a full pipeline of client opportunities.

The role emphasizes prospecting, building new business, and delivering multi-platform presentations across broadcast, digital, and events. You will collaborate with management, hit sales targets, and expand our local and national advertiser

Qualifications

• 1–2 years media sales background preferred.
• Bachelor’s degree in business, marketing or related field preferred.
• Proficient with Microsoft Office 365, CRM tools and online meeting platforms.
• Excellent communication and presentation skills required.
• Experience developing new business relationships in outside sales roles.
• Strong understanding of lead generation and sales metrics.

Responsibilities

• Prospect and build a full pipeline of sales prospects through networking, cold calls, canvassing, referrals, and other methods.
• Identify client needs and develop customized advertising solutions across digital and radio.
• Deliver multi-platform presentations (broadcast, digital, events); negotiate and close deals.
• Create advertising proposals and presentations with original ideas.
• Maintain strong customer relationships and provide exceptional service.
• Follow procedures for orders, billing issues, and regular reporting.
• Stay informed on competitive landscape and emerging technologies.

Skills

Excellent communication

Presentation skills

Outside sales experience

Lead generation

Digital advertising knowledge

Interpersonal skills

Education

Bachelor’s degree in business, marketing, or related field

Tools

Microsoft Office 365

CRM tools

Networking platforms

MS Teams

Zoom

Job description

Company Overview

CUMULUS | Myrtle Beach, SC. The Grand Strand is home to Hip Hop/R&B WDAI 98.5 Kiss FM, WSEA Sports Radio 100.3 The Game, Classic Hits WSYN Sunny 103.1, and Country WLFF Nash Icon 106.5. Each day our stations reach and entertain thousands of listeners of all ages. Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month—wherever and whenever they want it. Cumulus Media engages listeners with high‑quality local programming through 394 owned‑and‑operated radio stations across 84 markets; delivers nationally‑syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought‑provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on‑demand digital, mobile, social, and voice‑activated platforms, as well as integrated digital marketing services, powerful influencers, full‑service audio solutions, industry‑leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Position Overview

We have an immediate opening for a full‑time Multimedia Account Executive. The ideal candidate will develop and implement effective digital and audio strategies for our clients, creating personalized, innovative, full‑scope advertising solutions that combine digital products and services with our robust radio asset offerings. The Multimedia Account Executive ensures growth within the digital and radio sales department, retains clients for future campaigns, manages a full pipeline, drives sales activity, and communicates regularly with management.

Key Responsibilities

• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
• Identify client business needs by understanding their goals, objectives, and processes as well as key market and consumer trends, proactively developing customized advertising solutions
• Deliver effective multi‑platform, integrated sales presentations (broadcast, digital, events); negotiate and close
• Design, create and deliver customized advertising proposals and presentations, generating original ideas
• Gain referral business by providing support, information, and guidance, qualitative research, and recommending new opportunities for profit or service improvements
• Deliver exceptional customer service
• Possess strong familiarity with Cumulus' station digital assets (streaming, station website, social advertising) and digital audience extension products to provide a complete marketing solution
• Follow all station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports on sales, pipeline lists, forecasts, and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace

Qualifications

• 1‑2 years Media Sales background and experience preferred
• Bachelor’s degree in business, marketing, or related field preferred
• Proficient in Microsoft Office 365, CRM tools, business networking platforms, online meeting tools (MS Teams, Zoom)
• Excellent communication and presentation skills
• Experience developing new business relationships in an outside sales role
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics to fill a sales funnel and maintain a robust pipeline of residual business
• Positive attitude and willingness to grow professionally
• High energy and passion for the job
• Flexible, creative, and top sales performer with a track record of exceeding sales goals
• Digitally savvy with a clear understanding of digital advertising and how to sell it
• Marketing expertise a plus
• Ability to perform independently in a fast‑paced, hyper‑competitive sales environment
• Excellent interpersonal, communication, and sociable skills

Pay Range

USD $3,000.00 – $5,000.00 per month. The monthly pay range reflects guaranteed income during the first year, with additional opportunities to earn commissions.

What We Offer

• Commission‑based organization with uncapped earning potential and guaranteed income in year one
• Focused, responsible, and collaborative work environment that encourages innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401(k) with company match
• Paid vacation, sick & holiday time off
• Life insurance, disability insurance, wellness programs, and employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/careers. For more information about Cumulus Media, visit https://www.cumulusmedia.com/.

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).