Multifamily Marketing Specialist

Inch & Co; York (York County); On-site; USD 52,000 - 76,000; Full time

Job summary

Inch & Co in York, PA is seeking a Multifamily Marketing Specialist to drive brand awareness, lead generation, and leasing performance across a portfolio of multifamily communities. You will own marketing execution across digital advertising, social media, ILS, email, events, websites, and collateral, working closely with Property Managers and Leasing Teams.

The ideal candidate has 2+ years of marketing experience in multifamily or high-volume leasing, with a strong grasp of digital channels,

Qualifications

• 2+ years marketing experience (multifamily/residential preferred).
• Lease-up or high-volume leasing experience is a plus.
• Familiarity with CRM platforms (AppFolio, Yardi, Entrata, Knock) and MS Office/Google Workspace.

Responsibilities

• Build and execute community-specific marketing plans based on occupancy and leasing velocity.
• Manage digital advertising, social media, ILS, email, events, and collateral.
• Coordinate content, photography, signage, and campaigns with vendors and teams.
• Track KPIs and adjust channel strategy to improve leads and occupancy.
• Lead weekly marketing coordination with onsite teams.

Skills

Marketing experience

Digital advertising

Lead generation

Data-driven

Communication

Tools

AppFolio

Yardi

Entrata

Knock

Job description

Job Title: Multifamily Marketing Specialist

Location: York

Schedule: Monday-Friday

Our Story:

Founded in 2012 by brothers John and Jeff Inch, Inch & Co. has grown from a small local builder into an award-winning family of companies – earning recognition as one of Central Pennsylvania's fastest-growing companies by the Central Penn Business Journal in 2022. Headquartered in York, Pennsylvania, we take an integrated approach to real estate - spanning land development, design, construction, management, and long-term investment - so that quality and purpose are built into every detail.

Position Summary
The Multifamily Marketing Specialist drives brand awareness, lead generation, and leasing performance across a portfolio of multifamily communities. This role owns marketing execution across digital advertising, social media, ILS, email, events, websites, and collateral. Prior leasing experience is important – it gives the candidate practical insight into the prospect journey and how marketing translates into actual leases. This is a marketing-first role that partners closely with Property Managers and Leasing Teams.

Key Responsibilities

Strategy & Campaigns

• Build and execute community-specific marketing plans based on occupancy, leasing velocity, and competitive conditions.
• Manage digital advertising, social media, ILS, email, referral programs, and events; maintain campaign calendars and consistent branding across channels.
• Conduct competitor/market research and monitor online reputation and listings.
• Coordinate content, photography, signage, and collateral with vendors and internal teams.

Leasing-Focused Partnership

• Apply leasing experience to craft messaging that addresses renter needs and objections.
• Partner with onsite teams on availability, goals, and units needing marketing attention.
• Visit communities regularly to inform content and ensure messaging matches the onsite experience.

Performance & Analytics

• Track KPIs: lead volume/source, cost per lead, funnel conversion rates (lead tour application lease), occupancy trends, ILS/website/social performance.
• Use data to guide channel strategy, spend, and resource allocation.

Weekly Sales & Marketing Coordination

• Own the marketing portion of weekly meetings: share campaign links/updates, review prior-week leasing performance, and recommend adjustments.

Lease-Up & New Development

• Lead pre-leasing and grand-opening strategy, positioning, and phased campaigns tied to construction/unit delivery.
• Track leasing pace against stabilization goals and adjust tactics accordingly.

Qualifications

• 2+ years marketing experience (multifamily/residential preferred); lease-up or high-volume leasing experience a plus.
• Strong grasp of digital advertising, ILS, social media, and lead generation.
• Data-driven, highly organized, strong communicator.
• Familiarity with CRM/property management platforms (AppFolio, Yardi, Entrata, Knock) and MS Office/Google Workspace.

Ideal Candidate
A proactive, analytical marketer equally comfortable building campaigns, reviewing ad performance, creating content, and walking properties with onsite teams — someone who owns the full process from strategy to measurement, always tied back to leases and occupancy.

Measures of Success
Qualified lead generation, growth in engagement/traffic, contribution to leasing conversion and occupancy goals, campaign ROI, reporting accuracy, successful lease-up execution, and strong collaboration with onsite teams.