Marketing Director

Inch & Co; Maiden (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Inch & Co is seeking an experienced Marketing Director to lead all marketing, branding, and lease-up strategy for our multifamily property portfolio in the Charlotte, NC market. This role owns the marketing vision for the community - driving occupancy, renewal, and revenue goals through data-informed campaigns, strong digital presence, and a resident-focused brand experience.

The ideal candidate combines strategic marketing expertise with hands-on execution, thrives in a fast-paced property

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, including multifamily/real estate and lease-up campaigns.
• Knowledge of digital marketing channels and property management software (Yardi, RealPage, Entrata).
• Strong communication, analytical, and project management skills.
• Willingness to travel 5-7 days per month; based in Maiden, NC.

Responsibilities

• Develop and execute marketing strategy - brand positioning, digital advertising, social media, and resident engagement - to drive occupancy, renewal, and revenue goal.
• Manage the marketing budget across digital, print, events, and listing platforms (ILS, Google Ads, social).
• Oversee website, SEO/SEM, and online reputation management, including review monitoring.
• Lead lease-up campaigns, resident events, and community outreach for new or repositioned properties.
• Analyze market trends and competitor data to inform pricing, messaging, and campaign strategy.
• Direct designers, photographers, and outside vendors/agencies to produce marketing collateral, ensuring brand consistency across all properties.
• Travel 5-7 days per month to support property visits, regional teams, conferences, and lease-up launches.
• Report marketing KPIs to ownership and leadership, staying current on industry trends and tools.

Skills

Marketing strategy

Digital marketing

Brand management

Analytics

Project management

Travel readiness

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Yardi

RealPage

Entrata

Job description

Position: Marketing Director

Location: Charlotte, NC

Schedule: Full-Time

Our Story:

Founded in 2012 by brothers John and Jeff Inch, Inch & Co. has grown from a small local builder into an award-winning family of companies - earning recognition as one of Central Pennsylvania's fastest-growing companies by the Central Penn Business Journal in 2022. Headquartered in York, Pennsylvania with expansions into North Carolina and Ohio, we take an integrated approach to real estate - spanning land development, design, construction, management, and long-term investment - so that quality and purpose are built into every detail.

Summary:

Inch and Co is seeking an experienced and results-driven Marketing Director to lead all marketing, branding, and lease-up strategy for our multifamily property portfolio in the Charlotte, NC market. This role owns the marketing vision for the community - driving occupancy, renewal, and revenue goals through data-informed campaigns, strong digital presence, and a resident-focused brand experience. The ideal candidate combines strategic marketing expertise with hand-on execution, thrives in a fast-paced property environment, and is comfortable traveling regularly (5-7 days per month) to support regional properties, attend industry events, and collaborate with ownership and management teams across markets.

Your Role:

• Develop and execute marketing strategy - brand positioning, digital advertising, social media, and resident engagement - to drive occupancy, renewal, and revenue goal.


• Manage the marketing budget across digital, print, events, and listing platforms (ILS, Google Ads, social)


• Oversee website, SEO/SEM, and online reputation management, including review monitoring


• Lead lease-up campaigns, resident events, and community outreach for new or repositioned properties


• Analyze market trends and competitor data to inform pricing, messaging, and campaign strategy


• Direct designers, photographers, and outside vendors/agencies to produce marketing collateral, ensuring brand consistency across all properties


• Travel 5-7 days per month to support property visits, regional teams, conferences, and lease-up launches


• Report marketing KPIs (traffic, conversion, cost-per-lease, occupancy) to ownership and leadership, staying current on industry trends and tools

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)


• 5+ years of marketing experience, including 2-3 years in multifamily/real estate marketing and lease-up campaigns


• Strong knowledge of digital marketing channels (SEO/SEM, paid social, ILS platforms) and property management software (Yardi, RealPage, Entrata, or similar) a plus


• Excellent communication, analytical, and project management skills, with ability to manage multiple properties at once


• Willingness to travel 5-7 days per month; valid driver's license


• Based in Maiden, NC