Senior Strategic Planner — Multicultural Brand Growth

fluent360; Chicago (IL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company paid life/AD&D

Short-term and long-term disability

Flexible schedules

Paid gym membership

Generous PTO and sick leave

17 paid holidays

Job summary

fluent360 in Chicago is looking for a Senior Strategic Planner responsible for brand alignment and developing strategies utilizing consumer insights for multicultural marketing. This position involves direct collaboration with various teams to ensure cohesive campaigns and requires experience in multicultural consumer perspectives, especially targeting Hispanic audiences.

The successful candidate will possess analytical skills to interpret various information sources and have at least 5 years in strategic planning. Benefits include comprehensive health insurance, paid gym memberships, flexible schedules, and more.

Qualifications

• 5+ years of experience in strategic/brand planning.
• Experience with multicultural consumers, especially Hispanic.
• Ability to analyze diverse information sources.

Responsibilities

• Develop brand strategies and creative briefs.
• Collaborate with creative and media teams.
• Conduct qualitative and quantitative research studies.
• Present strategy and insights to clients.

Skills

Strategic/brand planning

Multicultural consumer insights

Advertising agency experience

Presenting research results

Travel

Job description

fluent360 in Chicago is looking for a Senior Strategic Planner responsible for brand alignment and developing strategies utilizing consumer insights for multicultural marketing. This position involves direct collaboration with various teams to ensure cohesive campaigns and requires experience in multicultural consumer perspectives, especially targeting Hispanic audiences.

The successful candidate will possess analytical skills to interpret various information sources and have at least 5 years in strategic planning. Benefits include comprehensive health insurance, paid gym memberships, flexible schedules, and more.