Hybrid Digital Communications Manager - Email & Web Campaigns

Justin Alexander; Springfield (NJ); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Job summary

Justin Alexander seeks a Digital Communications Manager in Springfield, NJ, to lead email and web communications for B2B and D2C channels. You will partner with Marketing, Digital Product, Engineering, Sales, and Creative to deliver cohesive campaigns that strengthen retailer relationships and enhance the customer experience.

Based in our NJ headquarters on a hybrid schedule (four days in-office), you will own email channel strategy, automate journeys, analyze performance, and collaborate across

Qualifications

• 4-5 years of B2B email marketing experience.
• Bridal industry experience a plus.
• Proficiency in HubSpot campaigns and reporting.
• Experience building automated email journeys.
• Experience working within Salesforce.
• Strong analytical and segmentation skills.

Responsibilities

• Lead digital storytelling across email and web, on-brand and timely.
• Align B2B email with the overall comms strategy set by Strategy Lead.
• Collaborate with Sales and Customer Service to share relevant updates.
• Coordinate with EU/UK leads for global alignment with regional nuances.
• Own end-to-end execution of email campaigns from concept to send.

Skills

B2B email marketing

Salesforce experience

Data-driven decision making

Cross-functional collaboration

Communication and writing

Tools

HubSpot

Salesforce CRM

Job description

Justin Alexander seeks a Digital Communications Manager in Springfield, NJ, to lead email and web communications for B2B and D2C channels. You will partner with Marketing, Digital Product, Engineering, Sales, and Creative to deliver cohesive campaigns that strengthen retailer relationships and enhance the customer experience.

Based in our NJ headquarters on a hybrid schedule (four days in-office), you will own email channel strategy, automate journeys, analyze performance, and collaborate across