Multi-Channel Paid Media Leader | Growth & Strategy

Pingtree; Boca Raton (FL); Sur place; USD 130 000 - 170 000; Plein temps

Résumé du poste

Pingtree is seeking a strategic Head of Paid Media to lead multi-channel paid campaigns from concept to optimization in Boca Raton, FL. This on-site role requires hands-on budgeting,performance targeting, and cross-functional collaboration with marketing, creative, and analytics teams.

You will mentor a growing paid media group, develop data-driven media plans, test new platforms, and report performance insights to senior leadership, ensuring alignment with broader business objectives and

Qualifications

• Strong experience in planning and leading multi-channel paid campaigns at scale.
• Excellent ability to present performance data and recommendations to stakeholders.
• Hands-on experience with social media marketing prioritizing performance and acquisition.

Responsabilités

• Lead strategy, planning, and execution of paid media campaigns across channels (search, social, display, programmatic).
• Develop data-driven media plans and manage budgets to meet performance targets.
• Collaborate with cross-functional teams to align paid media with marketing objectives; mentor team members.
• Monitor market trends, test new platforms and formats, and report performance insights to senior leadership.

Connaissances

Media strategy

Multi-channel campaigns

Data analysis

Presentation skills

Team leadership

Communication

Formation

Bachelor's in Marketing

Digital advertising certifications

Outils

Google Ads

Meta Ads Manager

Google Analytics

Programmatic platforms

Description du poste

Pingtree is seeking a strategic Head of Paid Media to lead multi-channel paid campaigns from concept to optimization in Boca Raton, FL. This on-site role requires hands-on budgeting,performance targeting, and cross-functional collaboration with marketing, creative, and analytics teams.

You will mentor a growing paid media group, develop data-driven media plans, test new platforms, and report performance insights to senior leadership, ensuring alignment with broader business objectives and