Multi-Channel Marketing Campaign Specialist

Traffic and Parking Control Co; Milwaukee (WI); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

10 Paid Holidays

Paid Vacation and Personal Time

Parental leave (4 weeks)

401K with employer match

Short-Term Disability

Health, Vision, Dental insurance

Quarterly company events

Committees participation

Hybrid work option

Job summary

TAPCO is seeking a Marketing Campaign Specialist to drive multi-channel campaigns from concept to execution in a hybrid role based in Milwaukee, WI. You will partner with product teams to plan campaigns, create messaging, manage email, paid media, social, and web assets, and optimize lead generation and MQLs while tracking KPIs and pipeline impact.

The role requires hands-on skills in marketing automation (HubSpot preferred), CRM, and project management, with a focus on measurement, nurturing,

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related field.
• 3–5 years of experience in campaign marketing, demand generation, or related role.
• Experience leading cross-functional projects and coordinating contributors without direct authority.
• Experience developing integrated campaigns across email, digital, social, web, and content channels.
• Hands-on experience with marketing automation, CRM, email marketing, project management, and web content platforms; HubSpot and ClickUp preferred.

Responsibilities

• Translate growth priorities and customer needs into integrated multi-channel campaigns that generate leads and pipeline.
• Develop campaign strategies, messaging, audience targeting, channel plans, timelines, deliverables, and measurement.
• Project manage campaigns from planning through launch, coordinating teams, budgets, and dependencies.
• Collaborate with the digital team to activate paid media, website content, social, and other experiences with consistent messaging.
• Build, test, deploy, and optimize email campaigns and nurture programs using segmentation and lead-management best practices.
• Apply insights to improve demand capture, nurture, messaging, and lead-to-opportunity conversion.
• Partner with Sales to review outcomes, gather feedback, and improve lead quality and pipeline performance.
• Own reporting for KPIs including open/click rates, MQL conversion, share of voice, and marketing-sourced pipeline.
• Maintain scalable campaign processes and workflows for visibility and consistency.

Skills

Campaign strategy

Email marketing

Marketing automation

Project management

Lead generation

Data interpretation

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing

Tools

HubSpot

CRM

ClickUp

Microsoft Office

Job description

TAPCO is seeking a Marketing Campaign Specialist to drive multi-channel campaigns from concept to execution in a hybrid role based in Milwaukee, WI. You will partner with product teams to plan campaigns, create messaging, manage email, paid media, social, and web assets, and optimize lead generation and MQLs while tracking KPIs and pipeline impact.

The role requires hands-on skills in marketing automation (HubSpot preferred), CRM, and project management, with a focus on measurement, nurturing,