Hybrid Lead Gen Campaign Architect

Tapco; Milwaukee (WI); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

10 Paid Holidays

Paid Vacation and Personal Time

Parental Leave

401K Plan with Employer Match

Company-Funded Short-Term Disability

Health, Vision, and Dental insurance

Company Events and Lunches

Committee Participation

Job summary

TAPCO is hiring a Marketing Campaign Specialist in Milwaukee, WI, offering a hybrid work model. You will report to the Senior Content Marketing Manager and partner with product teams to plan, execute, and optimize integrated campaigns that generate leads and pipeline.

You’ll own campaign KPI reporting and cross-functional activation across email, paid media, social, web, and content. Responsibilities include developing strategies, coordinating activation, and ensuring consistent messaging across

Qualifications

• Campaign strategy and messaging development.
• Hands-on execution across email, social, web, and content.
• Project management across cross-functional teams.
• Data-driven optimization of campaigns.

Responsibilities

• Plan and execute multi-channel campaigns to generate leads.
• Coordinate internal teams, budgets, and timelines.
• Activate paid media and website content with consistent messaging.
• Build and optimize email campaigns and nurture programs.
• Report on KPI performance and optimize lead quality.

Skills

Campaign strategy

Email marketing

Marketing automation

Lead generation

Campaign analytics

Cross-functional leadership

Communication

Education

Bachelor’s degree in Marketing

Tools

HubSpot

ClickUp

Job description

TAPCO is hiring a Marketing Campaign Specialist in Milwaukee, WI, offering a hybrid work model. You will report to the Senior Content Marketing Manager and partner with product teams to plan, execute, and optimize integrated campaigns that generate leads and pipeline.

You’ll own campaign KPI reporting and cross-functional activation across email, paid media, social, web, and content. Responsibilities include developing strategies, coordinating activation, and ensuring consistent messaging across