Marketing Campaign Specialist: Demand Gen & Multi-Channel

TAPCO Inc.; Milwaukee (WI); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Paid holidays

Vacation & personal time (start day 1)

Parental leave (4 weeks)

401K with employer match

Short-term disability

Insurance: health, vision, dental

Quarterly company events

Committee involvement

Job summary

TAPCO Inc. in Milwaukee seeks a Marketing Campaign Specialist to plan, execute, and optimize multi-channel campaigns that generate leads and marketing-sourced pipeline.

Reporting to the Senior Content Marketing Manager, you will develop plans, messaging, and activation across email, paid media, social, web, and content. You will manage campaigns from planning through launch, coordinate cross-functional teams, measure KPIs, and continuously improve lead-to-opportunity conversion while aligning

Qualifications

• Bachelor's degree required.
• 3–5 years in campaign marketing or related role.
• Experience leading cross-functional projects.
• Experience developing integrated campaigns across channels.
• Hands-on with marketing automation and CRM; HubSpot/ClickUp preferred.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns to generate leads and MQLs.
• Develop campaign messaging, audience targeting, and channel plans.
• Coordinate activation across email, paid media, social, web, and content.
• Manage campaigns from planning through launch and measurement.
• Own KPIs and contribute to demand generation and pipeline growth.
• Collaborate with Sales and other stakeholders on outcomes and improvements.
• Maintain campaign processes for consistency and visibility.

Skills

Campaign planning

Email marketing

Marketing automation

Project management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

Tools

HubSpot

CRM platforms

ClickUp

Google Analytics

Job description

TAPCO Inc. in Milwaukee seeks a Marketing Campaign Specialist to plan, execute, and optimize multi-channel campaigns that generate leads and marketing-sourced pipeline.

Reporting to the Senior Content Marketing Manager, you will develop plans, messaging, and activation across email, paid media, social, web, and content. You will manage campaigns from planning through launch, coordinate cross-functional teams, measure KPIs, and continuously improve lead-to-opportunity conversion while aligning