Multi-Brand Social Media Strategist

Hot Shot's Secret; Ohio; On-site; USD 60,000 - 80,000; Full time

Job summary

Hot Shot's Secret is seeking a Social Media Manager in Mount Gilead, OH to own organic social strategy across multiple brands and drive content from concept through optimization. You will develop channel priorities, editorial calendars, and KPI-driven performance while coordinating with events and brand engagement activities.

The role requires a Bachelor's degree and 3+ years in social media marketing, with proficiency in MS Office and Adobe Creative Cloud.

Qualifications

• Strong copywriting, editing, scheduling, and QA across major social platforms.
• Ability to translate insights into content decisions and campaigns.
• Experience coordinating multi-brand social programs with influencer involvement.

Responsibilities

• Develop and execute the organic social media strategy for assigned brands.
• Own the multi-brand editorial calendar aligned with launches, promotions and events.
• Create briefs for internal creators and external partners; oversee content creation and approvals.
• Write, schedule, publish, and optimize social content across platforms with brand consistency.
• Lead social planning for events; define content priorities and shot lists; coordinate with Event & Brand Engagement Coordinator.
• Manage influencer programs, including creator relationships, deliverables, and reporting.
• Analyze social performance data and prepare recurring and ad hoc reports.

Skills

Copywriting

Editing

Content Strategy

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Photoshop

Premier Pro

ClickUp

MS Office

Job description

Hot Shot's Secret is seeking a Social Media Manager in Mount Gilead, OH to own organic social strategy across multiple brands and drive content from concept through optimization. You will develop channel priorities, editorial calendars, and KPI-driven performance while coordinating with events and brand engagement activities.

The role requires a Bachelor's degree and 3+ years in social media marketing, with proficiency in MS Office and Adobe Creative Cloud.