Multi-Brand Reputation & Content Lead

Canopy Service Partners; Charlotte (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401(k) with company match

Paid time off (PTO)

Disability insurance

Life & AD&D insurance

Job summary

Canopy Service Partners is seeking a Brand Reputation & Content Manager to strengthen brand presence across digital channels and local markets. You will lead content development, brand voice, online reputation, and local listings for Canopy and partner companies.

You will design on-brand content, manage reviews, and build scalable processes while collaborating with Marketing Managers and agency partners to improve visibility and engagement.

Qualifications

• Experience in content marketing, brand communications, online reputation, local SEO, or related roles.
• Exceptional writing and editing skills; ability to adapt voice across brands.
• Proficiency with digital marketing and reputation tools (GBP, Analytics, SEMrush).
• Strong judgment, problem-solving, and escalation management skills.
• Proven project management and prioritization across multiple brands.

Responsibilities

• Build relationships with Partner companies and reflect local markets in content and reputation strategies.
• Create on-brand content for websites, blogs, emails, social media, and digital ads.
• Tailor messaging across brands while ensuring quality and consistency.
• Develop content calendars with Marketing and agency partners.
• Collaborate on SEO strategy, website content, and updates to improve visibility and conversions.
• Monitor local SEO and reputation signals; manage reviews and responses.
• Develop guidelines and templates for review responses and escalation.
• Coordinate citations and business information accuracy across GBP and directories.
• Identify reputation risks and opportunities; report KPIs with actionable insights.
• Create scalable content standards, playbooks, and training materials for partner teams.

Skills

Content marketing

Brand communications

Online reputation

Local SEO

Writing & editing

Cross-brand coordination

Project management

Analytics & SEO tools

Education

Bachelor's degree in marketing/communications

Tools

Google Business Profile

Google Analytics

SEMrush

Mailchimp

Canva

Adobe suite

Job description

Canopy Service Partners is seeking a Brand Reputation & Content Manager to strengthen brand presence across digital channels and local markets. You will lead content development, brand voice, online reputation, and local listings for Canopy and partner companies.

You will design on-brand content, manage reviews, and build scalable processes while collaborating with Marketing Managers and agency partners to improve visibility and engagement.