Multi-Brand Digital Marketing & Content Strategist

ILLINOIS LIFT EQUIPMENT; Cary (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

ILLINOIS LIFT EQUIPMENT is seeking a Digital Marketing Specialist to lead multi-brand marketing efforts across industries from our Cary, IL office. You will craft content, manage social media, and optimize websites while aligning with brand guidelines.

You’ll develop strategies, create videos and graphics, analyze performance with GA4, and drive lead generation through SEO and paid campaigns. The role requires independent work, creativity, and a results-driven mindset to grow business across

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience in digital marketing, social media management, and content creation.
• Experience creating and editing marketing videos and promotional graphics.
• Working knowledge of SEO, keyword research, and website content optimization.
• Familiarity with Google Analytics, Google Trends, Google Ads, Google Search Console, and Google AdSense.

Responsibilities

• Develop, implement, and manage digital marketing strategies across multiple companies and brands.
• Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other relevant platforms.
• Develop content calendars and maintain consistent branding and messaging.
• Monitor social media engagement, audience growth, and campaign performance.
• Research social media trends and identify new opportunities to increase brand awareness.
• Create high-quality marketing videos, promotional content, product demonstrations, and social media reels.
• Film, edit, and produce short-form and long-form marketing videos.
• Design graphics, promotional materials, advertisements, and digital marketing assets.
• Write compelling captions, product descriptions, marketing copy, and advertising content.

Skills

Digital marketing

Social media management

Content creation

Video production

SEO

Google Analytics

Ad campaigns

Education

Bachelor's degree

Tools

WordPress

Google Ads

GA4

Google Search Console

Job description

ILLINOIS LIFT EQUIPMENT is seeking a Digital Marketing Specialist to lead multi-brand marketing efforts across industries from our Cary, IL office. You will craft content, manage social media, and optimize websites while aligning with brand guidelines.

You’ll develop strategies, create videos and graphics, analyze performance with GA4, and drive lead generation through SEO and paid campaigns. The role requires independent work, creativity, and a results-driven mindset to grow business across