Motorsports Social Media Intern — Race Weekend Coverage

IndyCar; Indianapolis (IN); On-site; USD 25,000 - 30,000; Part time

Job summary

Penske Entertainment is seeking a Social Media Intern to support the IMS social team under the guidance of the Director of Digital Marketing. You will help execute content creation, community engagement, and fan growth initiatives for the IMS and Indy 500 social channels.

You’ll gain hands-on experience in a fast-paced digital landscape, collaborate across departments, and contribute to a dynamic fan experience during the 2027 season and IMS events.

Qualifications

• Experience in social, digital, marketing or content roles.
• Understanding of major social platforms (Facebook, X, Instagram, YouTube, TikTok).
• Experience in Adobe Creative Suite is preferred.
• Experience in social listening and analytics tools is preferred.

Responsibilities

• Assist Social Media lead in day-to-day social publishing, content tracking, and implementation of overarching social strategy.
• Assist with all IMS race weekend coverage during the 2027 season, including coverage of INDYCAR, NASCAR and IMSA sports cars.
• Co-lead content strategy and creation for Coors Light Snake Pit social media channels.
• Continually identify trends and opportunities for community engagement across all social platforms through conversation monitoring.
• Create social content, including photography, graphics and short‑form video and writing social copy for assigned posts.
• Stay current on latest industry trends and best practices, including emerging platforms.
• Enthusiasm for and commitment to the company and the Vision, Mission and Values.

Skills

Social media marketing

Platform knowledge

Proactive

Education

Marketing/Comm student

Tools

Adobe Creative Suite

Blinkfire (social listening)

Job description

Penske Entertainment is seeking a Social Media Intern to support the IMS social team under the guidance of the Director of Digital Marketing. You will help execute content creation, community engagement, and fan growth initiatives for the IMS and Indy 500 social channels.

You’ll gain hands-on experience in a fast-paced digital landscape, collaborate across departments, and contribute to a dynamic fan experience during the 2027 season and IMS events.