Social Media Intern — Racing Brand Content & Growth

IndyCar; Indianapolis (IN); On-site; USD 2,066,000 - 3,031,000; Part time

Job summary

INDYCAR is seeking a Social Media Intern for the 2027 season to support the social team in daily content, engagement, and fan growth initiatives. You’ll collaborate with Penske Entertainment to gain hands-on experience in a fast-paced digital landscape.

The role emphasizes content creation, trend identification, and cross-department collaboration, with events and travel as needed. Current students in marketing or related fields are preferred.

Qualifications

• Experience in social, digital, marketing or content roles.
• Understanding of major social platforms (Facebook, X, Instagram, YouTube, TikTok).
• Experience in Adobe Creative Suite is preferred.
• Experience in social listening and analytics tools is preferred (Blinkfire, etc.).
• Proactive, efficient, flexible, resilient, organized and a team player.
• Maintain integrity and confidentiality.
• Ability to work in a fast-paced environment and meet deadlines.
• Cultural competence and ability to thrive in a diverse environment.
• Alignment with Penske Entertainment’s core values and standards.

Responsibilities

• Assist Social Media leads in day-to-day social publishing, content tracking, and implementation of overarching social strategy.
• Identify trends and opportunities for community engagement across platforms.
• Create social content including photography, graphics, and short-form video; write social copy.
• Stay current on industry trends and best practices; explore emerging platforms.
• Travel to INDYCAR races, meetings and events as defined by leadership.

Skills

Social media marketing

Platform knowledge

Team collaboration

Proactive & adaptable

Content creation

Education

Undergraduate/Graduate degree in Marketing/Communications/Digital Media/Sports Management

Tools

Adobe Creative Suite

Blinkfire

Job description

INDYCAR is seeking a Social Media Intern for the 2027 season to support the social team in daily content, engagement, and fan growth initiatives. You’ll collaborate with Penske Entertainment to gain hands-on experience in a fast-paced digital landscape.

The role emphasizes content creation, trend identification, and cross-department collaboration, with events and travel as needed. Current students in marketing or related fields are preferred.