Motorsports PR & Sponsorships Lead

Hendrick Motorsports; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Hendrick Motorsports seeks an experienced communications professional to support the team and driver by developing strong relations with journalists and sponsors. You will manage the PR function, respond to media inquiries, and strategically promote the sponsor and team through earned and digital media.

The role requires a Bachelor's degree and 4+ years in media relations, with travel and weekend work expected.

Qualifications

• Bachelor's degree required; four-plus years of experience in PR/media relations.
• Strong media relations and ability to build journalist partnerships.
• Professional-level AP style knowledge and copyediting skills.
• Proven ability to strategize, promote sponsors and teams through earned media.
• Excellent written and verbal communication, and relationship-building.

Responsibilities

• Develop close working relationships with journalists, media outlets and partners to meet sponsor needs.
• Manage all communications/PR for the designated team platform.
• Respond to media requests promptly and identify appropriate spokespeople.
• Promote sponsor, driver, and team through earned, social and digital media.
• Build positive relationships with community, fans, employees and public groups.

Skills

Media relations

Written communication

AP style

Public relations strategy

Relationship building

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Hendrick Motorsports seeks an experienced communications professional to support the team and driver by developing strong relations with journalists and sponsors. You will manage the PR function, respond to media inquiries, and strategically promote the sponsor and team through earned and digital media.

The role requires a Bachelor's degree and 4+ years in media relations, with travel and weekend work expected.