Communications Representative

Hendrick Motorsports; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Hendrick Motorsports seeks an experienced communications professional to support the team and driver by developing strong relations with journalists and sponsors. You will manage the PR function, respond to media inquiries, and strategically promote the sponsor and team through earned and digital media.

The role requires a Bachelor's degree and 4+ years in media relations, with travel and weekend work expected.

Qualifications

• Bachelor's degree required; four-plus years of experience in PR/media relations.
• Strong media relations and ability to build journalist partnerships.
• Professional-level AP style knowledge and copyediting skills.
• Proven ability to strategize, promote sponsors and teams through earned media.
• Excellent written and verbal communication, and relationship-building.

Responsibilities

• Develop close working relationships with journalists, media outlets and partners to meet sponsor needs.
• Manage all communications/PR for the designated team platform.
• Respond to media requests promptly and identify appropriate spokespeople.
• Promote sponsor, driver, and team through earned, social and digital media.
• Build positive relationships with community, fans, employees and public groups.

Skills

Media relations

Written communication

AP style

Public relations strategy

Relationship building

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Hendrick MotorsportsLocation: 4400 Papa Joe Hendrick Blvd, Charlotte, North Carolina 28262POSITION SUMMARY:Responsible for providing outstanding communications support to Hendrick Motorsports and the designated team and driver through developing close working relationships with journalists, media outlets and corporate partners to ensure company and sponsor needs are met.ESSENTIAL FUNCTIONSResponsible for working closely with team sponsors to generate valuable exposure and ensure sponsorship ROIResponsible for managing all aspects of the communications/public relations functions for the respective team platform.Foster positive working relationships with members of the press and industry stakeholders.Respond to requests for information from the media in a professional and timely fashion; identify appropriate spokespeople and accurate information sources.Proactively, strategically and creatively promote, position and generate value for sponsor, driver and team through earned media, social and digital media, and other appropriate outlets.Establish and maintain positive relationships with representatives of the community, fans/consumers, employees, and public interest groups.POSITION QUALIFICATIONSAccuracy - Ability to perform work accurately and thoroughly.Communication, Oral - Ability to communicate effectively with others using the spoken word.Communication, Written - Ability to communicate in writing clearly and concisely; professional-level knowledge of Associated Press style and editing.Creative - Ability to think in such a way as to produce a new concept or idea.Detail Oriented - Ability to pay attention to the minute details of a project or task.Innovative - Ability to look beyond the standard solutions.Presentation Skills - Ability to effectively present information publicly.Strategic Planning - Ability to develop a vision for the future and create a culture in which the long range goals can be achieved.Tactful - Ability to show consideration for and maintain good relations with others.Enthusiastic - Ability to bring energy to the performance of a task.Relationship Building - Ability to effectively build relationships with customers and co-workers.Adaptability - Ability to adapt to change in the workplace.SKILLS & ABILITIESEducation: Bachelor's Degree (four-year college or technical school): RequiredExperience: 4 plus years of experienceComputer Skills: Intermediate level Microsoft Office skills. Experience with digital and social media strategies and tactics.Other Requirements:Ability to travel extensively.Ability to work weekends.Demonstrated strong understanding of media relations.Demonstrated ability to build positive relationships with journalists/media and key sponsors.Strong written and oral communication skills.Ability to effectively communicate at all levels.Demonstrated ability to manage and organize multiple priorities.Problem analysis and problem resolution at both a strategic and functional level.Expert understanding of public relations and earned media.Demonstrated strong communication skills and the ability to work with others at various levels.Proficient in writing, AP Style and copyediting. Understanding of earned media measurement and analytical tools.Hendrick Core ValuesHendrick Motorsports expects all employees to exemplify the following core values:Servant Leadership - Putting others first.Teamwork - Achieving more together.Integrity - Doing what is right.Enthusiasm - Bringing passion each day.Winning Mindset - Setting the standard relentlesslyAccountability - Taking ownership of one’s actions.Continuous Improvement - Driving excellence through innovation.This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee.The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.This job description is subject to revision at the discretion of thecompany.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.Job cannot be performed remotely.Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.