Communications Representative

Hendrickauto; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Hendrick Motorsports is seeking an experienced communications professional to support the team and driver by developing strong relationships with journalists, media outlets, and corporate partners. You will drive earned media and social media initiatives to meet sponsor needs and protect the team's brand.

The role requires at least four years in communications, AP style proficiency, and a proven ability to manage multiple priorities while traveling extensively and working weekends as needed.

Qualifications

• Education: Bachelor's Degree required.
• Experience: 4+ years in communications/PR.
• Proficient in AP style and copyediting.
• Ability to travel extensively and work weekends.

Responsibilities

• Collaborate with sponsors to maximize exposure and ROI.
• Manage all PR functions for the team platform.
• Foster relationships with press and industry stakeholders.
• Respond to media requests accurately and timely.
• Promote sponsors and team through earned and social media.
• Build positive relationships with community, fans, employees, and groups.

Skills

Oral communication

Written communication

Relationship building

Strategic planning

Media relations

Creativity

Detail oriented

Press outreach

Project management

Education

Bachelor's Degree

Tools

Microsoft Office

Digital media tools

Job description

POSITION SUMMARY:

Responsible for providing outstanding communications support to Hendrick Motorsports and the designated team and driver through developing close working relationships with journalists, media outlets and corporate partners to ensure company and sponsor needs are met.

ESSENTIAL FUNCTIONS

• Responsible for working closely with team sponsors to generate valuable exposure and ensure sponsorship ROI
• Responsible for managing all aspects of the communications/public relations functions for the respective team platform.
• Foster positive working relationships with members of the press and industry stakeholders.
• Respond to requests for information from the media in a professional and timely fashion; identify appropriate spokespeople and accurate information sources.
• Proactively, strategically and creatively promote, position and generate value for sponsor, driver and team through earned media, social and digital media, and other appropriate outlets.
• Establish and maintain positive relationships with representatives of the community, fans/consumers, employees, and public interest groups.

POSITION QUALIFICATIONS

• Accuracy - Ability to perform work accurately and thoroughly.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Communication, Written - Ability to communicate in writing clearly and concisely; professional-level knowledge of Associated Press style and editing.
• Creative - Ability to think in such a way as to produce a new concept or idea.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Innovative - Ability to look beyond the standard solutions.
• Presentation Skills - Ability to effectively present information publicly.
• Strategic Planning - Ability to develop a vision for the future and create a culture in which the long range goals can be achieved.
• Tactful - Ability to show consideration for and maintain good relations with others.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Relationship Building - Ability to effectively build relationships with customers and co-workers.
• Adaptability - Ability to adapt to change in the workplace.

SKILLS & ABILITIES

Education: Bachelor's Degree (four-year college or technical school): Required

Experience: 4 plus years of experience

Computer Skills: Intermediate level Microsoft Office skills. Experience with digital and social media strategies and tactics.

Other Requirements: Ability to travel extensively. Ability to work weekends. Demonstrated strong understanding of media relations. Demonstrated ability to build positive relationships with journalists/media and key sponsors. Strong written and oral communication skills. Ability to effectively communicate at all levels. Demonstrated ability to manage and organize multiple priorities. Problem analysis and problem resolution at both a strategic and functional level. Expert understanding of public relations and earned media. Demonstrated strong communication skills and the ability to work with others at various levels. Proficient in writing, AP Style and copyediting. Understanding of earned media measurement and analytical tools.

Hendrick Core Values

• Servant Leadership - Putting others first.
• Teamwork - Achieving more together.
• Integrity - Doing what is right.
• Enthusiasm - Bringing passion each day.
• Winning Mindset - Setting the standard relentlessly
• Accountability - Taking ownership of one's actions.
• Continuous Improvement - Driving excellence through innovation.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Job cannot be performed remotely.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.

Hendrick Motorsports provides a one-of-a-kind working experience where a diverse group of highly talented team members can work together to achieve a common goal. We are committed to embracing innovation with intensity to perform at the highest level expected by our dedicated sponsors and fans worldwide. Hendrick Motorsports continuously seeks skilled and talented individuals who are motivated and passionate about helping us meet our goals.