Communications Representative (Hendrick Motorsports Concord, NC)

Hendrick Automotive Group; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Hendrick Motorsports is seeking an experienced Communications Representative to manage public relations, communications and team-specific social media for an assigned NASCAR Cup Series team and driver.

The role focuses on building relationships with journalists, pitching coverage, developing media materials, coordinating interviews and appearances, and producing biographies, press releases and reports. Strong writing and AP style proficiency are essential.

Qualifications

• Four-year degree in communications, public relations or related field.
• Minimum of four years experience in communications or PR.
• Strong writing, editing and interpersonal skills; AP style
• Proven ability to build relationships and secure earned media
• Ability to coordinate priorities with marketing/account exec and sponsors

Responsibilities

• Develop communications plans aligned with sponsor objectives.
• Coordinate interviews, media access and inquiries; prepare press materials.
• Manage team-specific social media accounts: plan, create, publish, monitor, analyze.
• Collaborate with editorial, social media and creative teams to align coverage with strategy.
• Support driver, team and sponsor commitments; handle appearances and logistics.
• Track coverage and report results; maintain media schedules; assist at events.

Skills

Public relations

Media relations

Social media management

Writing & editing

Pitching to journalists

Event coordination

Travel flexibility

Education

Bachelor's degree in communications

Job description

JOIN OUR CHAMPION TEAM! Hendrick Motorsports, a leading NASCAR motorsports operation, is seeking an experienced and highly motivated Communications Representative to manage public relations, communications and team-specific social media accounts for an assigned NASCAR Cup Series team and driver.

The ideal candidate will have a proven record of building relationships with journalists and proactively identifying, pitching and securing valuable media coverage.

Responsibilities include developing communications plans that align with organizational and sponsor objectives; coordinating interviews and media access; responding promptly to inquiries; and developing biographies, press releases, media kits, pre- and post-race reports, and other written materials. The representative will manage team-specific social media accounts, including planning, creating and publishing content, monitoring engagement and evaluating performance. This person will collaborate with editorial, social media and creative services teammates to coordinate coverage and align content with Hendrick Motorsports’ overall strategy and sponsor commitments.

The Communications Representative will work closely with the Marketing Account Executive assigned to the same team, maintaining strong communication and coordination to support driver, team and sponsor commitments. The role also facilitates non-media appearances by coordinating schedules, event details and related logistics with the driver, sponsors, event organizers and internal teammates.

The Communications Representative will collaborate with NASCAR, racetracks and other industry stakeholders to maximize opportunities for the team and its partners. The position requires strong writing and editing skills, sound judgment and the ability to manage sensitive issues under pressure. Additional responsibilities include tracking coverage and reporting results, maintaining media schedules, supporting executives at competition events and contributing to internal communications.

Reporting to the Director, Racing Communications, the representative promotes the driver, crew chief and team personnel, supports sponsor initiatives and generates positive earned media exposure for Hendrick Motorsports and its partners.

Requirements

• A four-year degree in communications, public relations or a related field.
• A minimum of four years of experience in a related communications or public relations position.
• Strong writing, editing and interpersonal communication skills, including proficiency in Associated Press style.
• A demonstrated ability to build professional relationships and proactively pitch and secure earned media coverage.
• The ability to establish a strong working partnership with the assigned Marketing Account Executive, share information proactively and coordinate priorities and commitments.
• Experience supporting sponsor or client communications objectives and evaluating media results.
• Experience coordinating appearances or events and managing schedules and logistics.
• Experience managing organizational social media accounts, creating and publishing engaging content, monitoring audience interaction and using analytics to evaluate results.
• Sound judgment, discretion and crisis communications experience; the ability to work effectively under pressure.
• Strong planning and organizational skills, with the ability to manage competing priorities and meet deadlines.
• The ability to work independently and collaboratively while demonstrating professionalism and integrity.
• Flexibility to travel extensively and work evenings and weekends.
• Experience in professional auto racing or another professional sports environment preferred.

Other Requirements

• Ability to travel extensively.
• Demonstrated strong understanding of media relations.
• Demonstrated ability to build positive relationships with journalists/media and key sponsors.
• Strong written and oral communication skills.
• Ability to effectively communicate at all levels.
• Demonstrated ability to manage and organize multiple priorities.
• Problem analysis and problem resolution at both a strategic and functional level.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf