Motorsports Business Intelligence & Strategy Lead

Yamaha Motor Corporation, USA; Marietta (GA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability

Job summary

Yamaha Motor Corporation, USA is seeking a Business Intelligence Manager III to lead the Motorsports BI function in Marietta, GA. You will direct mega-, macro-, and micro-trend analyses, create forecasts, and provide executive-ready recommendations to senior leadership.

You will manage a team of analysts, partner with cross-functional leaders, and establish dashboards and reporting cadences to ensure timely, accurate intelligence that informs strategic planning and long-term product strategy.

Qualifications

• Bachelor's degree in Business, Economics, Marketing, Finance, Statistics, Market Research, or related field required; MBA or advanced degree preferred
• 7+ years of progressive experience in market research, business intelligence, competitive intelligence, strategy, or analytics with senior stakeholder impact
• 2+ years of people leadership or leading analysts and cross-functional projects
• Demonstrated ability translating market, economic, competitive, and customer data into actionable business insights
• Experience in motorsports, automotive, powersports, manufacturing, durable goods, consumer products, or similar complex product business preferred

Responsibilities

• Lead mega (5-10 year), macro, and micro trend analyses to inform Yamaha Motorsports’ strategic direction
• Direct development of long-term industry and demographic trend analyses to identify opportunities, risks, and strategic implications
• Lead creation and enhancement of industry demand forecasts, market outlooks, and business scenario analyses
• Oversee competitive intelligence programs including benchmarking, market-share analysis, and product positioning
• Translate complex BI into executive-ready recommendations, strategic outlooks, and senior leadership briefings
• Direct customer research and analytics including segmentation, journey mapping, and willingness-to-pay analyses
• Lead, coach, and develop the team, establishing research methodologies and data quality
• Partner with cross-functional leaders to translate intelligence into strategy and plans
• Establish and maintain research tools, data sources, dashboards, and reporting cadences

Skills

Strategic thinking

Research & Analytics

Communication & Executive Presence

People Leadership

Technical Skills

Decision‑Making

Education

Bachelor's degree / MBA

Tools

Power BI

Tableau

Excel

Job description

Yamaha Motor Corporation, USA is seeking a Business Intelligence Manager III to lead the Motorsports BI function in Marietta, GA. You will direct mega-, macro-, and micro-trend analyses, create forecasts, and provide executive-ready recommendations to senior leadership.

You will manage a team of analysts, partner with cross-functional leaders, and establish dashboards and reporting cadences to ensure timely, accurate intelligence that informs strategic planning and long-term product strategy.