Market Insights & Strategy Manager

Yamaha Motor Finance Corporation; Kennesaw (GA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Yamaha Motor Corporation, USA is seeking a Market Research Manager for the Marietta, GA location to conduct professional market research and data analysis that informs product planning, customer experience initiatives, and marketing effectiveness.

You will manage defined research activities, partner with internal stakeholders and external vendors on complex projects, develop dashboards and presentations, and translate findings into actionable business recommendations for the Marine Business Unit.

Qualifications

• Requires BA/BS in Marketing, Statistics, Business, Economics or related field.
• 3-5 years of professional market research, consumer insights, data analysis, or related analytics experience required.

Responsibilities

• Plan, coordinate, and execute defined market research projects, including survey development, data collection, analysis, reporting, and presentation development.
• Support and administer the Yamaha Marine Customer Experience Program with daily coordination and reporting.
• Coordinate activities with external market research agencies to meet milestones, budget, and objectives.

Skills

Market research

Data analysis

Survey design

Stakeholder engagement

PowerPoint reporting

Analytical thinking

Education

BA/BS in Marketing/Statistics/Business/Economics

MA/MS/PhD in Market Research or related field

Tools

Qualtrics

SurveyMonkey

SPSS

SAS

Tableau

Power BI

Python

MS Excel

Job description

Yamaha Motor Corporation, USA is seeking a Market Research Manager for the Marietta, GA location to conduct professional market research and data analysis that informs product planning, customer experience initiatives, and marketing effectiveness.

You will manage defined research activities, partner with internal stakeholders and external vendors on complex projects, develop dashboards and presentations, and translate findings into actionable business recommendations for the Marine Business Unit.