Motorcycle Sales Manager

Specialty Motorsports; Sacramento (CA); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Holidays off

Closed Sundays

Opportunities for overtime

Generous commission

401(k) matching

Health insurance

Dental insurance

Flexible schedule

Paid time off

Training & development

Job summary

Specialty Motorsports in California's Sacramento region is seeking an experienced Sales Manager to lead our motorcycle sales team and drive revenue growth in a fast-paced, performance-driven environment.

You will oversee day-to-day operations, mentor reps, manage customer relationships, and partner with finance and service to maximize profitability while maintaining an exceptional buying experience for high-value customers.

Qualifications

• Previous sales management experience in powersports/automotive/high-ticket sales.
• Proven history of meeting or exceeding sales goals.
• Strong closing and negotiation skills.
• Excellent communication and customer-service skills.
• Ability to recruit, train, motivate, and manage a sales team.
• Strong organizational and follow-up skills.
• Comfortable working with sales metrics and performance reports.
• Professional appearance and demeanor.
• Strong work ethic and sense of accountability.
• Ability to thrive in a fast-paced, competitive environment.
• Valid driver's license and clean driving record.

Responsibilities

• Lead, motivate, and hold the sales team accountable to monthly and annual goals.
• Manage the entire sales process from lead generation through delivery.
• Monitor sales performance, closing ratios, gross profit, and other key metrics; train and coach sales staff to improve performance and customer experience.
• Work directly with customers on high-value motorcycle and specialty vehicle purchases.
• Manage internet leads, phone leads, walk-in traffic, and follow-up processes.
• Ensure leads are followed up with consistently and professionally.
• Assist sales staff with negotiations and closing difficult deals.
• Develop strategies to increase sales volume, gross profit, and customer retention.
• Work closely with management, finance, parts, and service departments.
• Maintain a professional, energetic, and customer-focused showroom environment.
• Ensure dealership policies and sales procedures are consistently followed.
• Participate in inventory planning, pricing strategy, promotions, and sales events.
• Track results and make data-driven decisions to improve department performance.

Skills

Sales leadership

Negotiation

Customer service

Communication

Team management

Job description

Benefits

• Holidays off
• Closed Sundays
• Opportunities for overtime
• Generous commission
• 401(k) matching
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Training & development

Specialty Motorsports is looking for an experienced, motivated Sales Manager to lead our sales team and help drive continued growth at one of the region's premier specialty motorcycle dealerships.

This is a high-earning leadership opportunity for someone who knows how to sell, knows how to lead, and thrives in a fast-paced, performance-driven environment.

COMPENSATION & BENEFITS

• $100,000–$200,000+ annual earning potential
• Competitive base salary + performance-based compensation
• Full benefits package
• Health, dental and vision insurance
• Paid time off
• Employee discounts
• Opportunities for advancement
• High-volume sales environment with strong earning potential

THE ROLE

The Sales Manager will oversee day-to-day sales operations, lead and develop the sales team, manage customer relationships, and ensure the dealership consistently meets or exceeds sales and profitability goals.

Key Responsibilities

• Lead, motivate, and hold the sales team accountable to monthly and annual goals
• Manage the entire sales process from lead generation through delivery
• Monitor sales performance, closing ratios, gross profit, and other key metricsTrain and coach sales staff to improve performance and customer experience
• Work directly with customers on high-value motorcycle and specialty vehicle purchases
• Manage internet leads, phone leads, walk-in traffic, and follow-up processes
• Ensure leads are followed up with consistently and professionally
• Assist sales staff with negotiations and closing difficult deals
• Develop strategies to increase sales volume, gross profit, and customer retention
• Work closely with management, finance, parts, and service departments
• Maintain a professional, energetic, and customer-focused showroom environment
• Ensure dealership policies and sales procedures are consistently followed
• Participate in inventory planning, pricing strategy, promotions, and sales events
• Track results and make data-driven decisions to improve department performance

WHAT WE'RE LOOKING FOR

The ideal candidate is an experienced sales professional and proven leader who can take ownership of a sales department and produce results.

Preferred qualifications

• Previous sales management experience, preferably in powersports, automotive, motorcycles, luxury vehicles, or another high-ticket sales environment IS A MUST
• Proven history of meeting or exceeding sales goals
• Strong closing and negotiation skills
• Excellent communication and customer-service skills
• Ability to recruit, train, motivate, and manage a sales team
• Strong organizational and follow-up skills
• Comfortable working with sales metrics and performance reports
• Professional appearance and demeanor
• Strong work ethic and sense of accountability
• Ability to thrive in a fast-paced, competitive environment
• Valid driver's license and clean driving record

WHY SPECIALTY MOTORSPORTS?

At Specialty Motorsports, we're not selling ordinary transportation. We work with customers who are passionate about motorcycles, performance, and unique specialty vehicles.

Our Sales Manager will have the opportunity to work with an exciting inventory and a customer base that values expertise, professionalism, and an exceptional buying experience.