Motorcycle Sales Associate - Guest Experience & Test Rides

H-D of Florida Group; Tampa (FL); On-site; USD 40,000 - 55,000; Full time

Job summary

H-D of Florida Group in Tampa is seeking a Motorcycle Sales Associate to guide guests through the full purchase process, delivering an exceptional Harley-Davidson lifestyle experience.

You will greet guests, conduct test rides, review features and financing options, and build lasting relationships to drive repeat business. Strong communication and a passion for motorcycles are essential.

Qualifications

• Strong communication, customer service and relationship-building skills.
• Excellent sales, negotiation and closing abilities.
• Self-motivated with a results-driven attitude.
• Ability to work in a fast-paced, commission-based environment.
• Strong organizational and time-management skills.
• Basic computer and CRM proficiency.
• Professional demeanor and positive attitude.
• Passion for motorcycles and the Harley-Davidson lifestyle preferred.
• Motorcycle endorsement.

Responsibilities

• Greet and assist guests in selecting motorcycles that meet their needs and riding goals.
• Conduct motorcycle presentations, walkarounds, and test ride experiences.
• Explain motorcycle features, benefits, accessories, warranties, and financing options.
• Build and maintain strong guest relationships to encourage repeat and referral business.
• Follow up with leads, showroom visitors, phone inquiries, and internet prospects.
• Maintain accurate records of guest interactions in CRM systems.
• Stay current on Harley-Davidson product knowledge, promotions, and available inventory.
• Work closely with Finance & Insurance, Parts, Service, and MotorClothes departments to enhance the guest experience.
• Achieve or exceed monthly sales and guest satisfaction goals.
• Assist with dealership events, bike nights, demo rides, and community outreach activities.
• Ensure all paperwork is completed accurately and in compliance with dealership policies.
• Maintain a professional appearance and represent the Harley-Davidson brand positively at all times.
• Participate in sales meetings, training programs, and manufacturer-required certifications.
• Perform additional duties as assigned by management.

Skills

Communication

Customer service

Relationship-building

Closing abilities

Education

High school diploma/GED

Tools

CRM software

Job description

H-D of Florida Group in Tampa is seeking a Motorcycle Sales Associate to guide guests through the full purchase process, delivering an exceptional Harley-Davidson lifestyle experience.

You will greet guests, conduct test rides, review features and financing options, and build lasting relationships to drive repeat business. Strong communication and a passion for motorcycles are essential.