Harley Davidson Wesley Chapel- Motorcycle Sales Associate

Ferman Automotive Group; Lutz (FL); On-site; USD 38,000 - 64,000; Full time

Job summary

Ferman Automotive Group is seeking a Motorcycle Salesperson who will guide guests from inquiry to delivery, delivering an exceptional guest experience and meeting dealership sales goals.

The role emphasizes enthusiasm for motorcycles, self-motivation, and the ability to work in a fast-paced, commission-based environment while building lasting customer relationships.

Qualifications

• Bachelor not required; high school diploma or GED required.
• Previous sales or guest service experience preferred.
• Harley-Davidson knowledge or powersports experience preferred.
• Training provided for qualified candidates.

Responsibilities

• Greet and assist guests in selecting motorcycles to meet needs.
• Conduct presentations, walk-arounds, and test rides.
• Explain features, financing, warranties, and accessories.
• Build guest relationships for repeat and referral business.
• Follow up with leads and document interactions in CRM.
• Collaborate with Finance, Insurance, and Service teams.
• Participate in events, rides, and community outreach.
• Achieve sales goals for motorcycles and related products.
• Maintain professional appearance and dealership representation.
• Attend meetings and participate in required certifications.

Skills

Communication

Guest service

Relationship building

Social media

Lead response (video)

Sales & closing

Motivation

CRM proficiency

Organization

Professional demeanor

Motorcycle passion

Driver's license

Education

High school diploma or GED

Tools

CRM

Job description

Description

Position Summary

The Motorcycle Salesperson is responsible for assisting guests in selecting and purchasing new and pre-owned motorcycles. This role guides guests through the entire sales process, from initial inquiry to motorcycle delivery, while delivering an exceptional guest experience and achieving dealership sales goals. The ideal candidate is enthusiastic, guest-focused, self-motivated, and passionate about motorcycles and the riding lifestyle.

Essential Duties and Responsibilities

• Greet and assist guests in selecting motorcycles that meet their needs and riding goals.
• Conduct motorcycle presentations, walk-arounds, and test ride experiences.
• Explain motorcycle features, benefits, accessories, warranties, and financing options.
• Build and maintain strong guest relationships to encourage repeat and referral business.
• Follow up with leads, showroom visitors, phone inquiries, and internet prospects.
• Utilize CRM tools to document guest interactions and sales activities.
• Maintain knowledge of current and pre-owned inventory, promotions, and manufacturer programs.
• Collaborate with Finance & Insurance and Service departments to ensure a seamless guest experience.
• Assist with dealership events, open houses, rides, and community outreach activities.
• Achieve individual sales goals for motorcycles, accessories, protection products, and related products.
• Maintain a professional appearance and represent the dealership brand positively at all times.
• Participate in sales meetings, training programs, and manufacturer-required certifications.
• Perform additional duties as assigned by management.

Requirements

Qualifications

• Strong communication, guest service, and relationship-building skills.
• Proficient with social media posting and building book of business
• Video lead response and follow up with all guests
• Excellent sales, negotiation, and closing abilities.
• Self-motivated with a results-driven attitude.
• Ability to work in a fast-paced, commission-based environment.
• Strong organizational and time-management skills.
• Basic computer and CRM proficiency.
• Professional demeanor and positive attitude.
• Passion for motorcycles and the riding lifestyle preferred.
• Valid driver's license; motorcycle endorsement preferred.

Education and Experience

• High school diploma or GED required.
• Previous sales or guest service experience preferred.
• Motorcycle, powersports, automotive, or retail sales experience preferred.
• Harley-Davidson product knowledge preferred.
• Training provided for qualified candidates.

Physical Requirements

• Ability to stand and walk for extended periods.
• Ability to operate motorcycles for demonstrations and test rides where permitted.
• Ability to lift and move motorcycles and accessories with appropriate assistance.
• Ability to work both indoors and outdoors in varying weather conditions.
• Ability to communicate effectively in person, by phone, and electronically.

Work Environment

Fast-paced dealership environment with frequent interaction among guests, sales staff, service personnel, and management. Work includes both indoor showroom activities and outdoor motorcycle demonstrations, events, and guest deliveries. Evening, weekend, and event participation is required.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.