Harley Motorcycle Sales Pro | Guest Experience & Closings

H-D of Florida Group; Panama City (FL); On-site; USD 36,000 - 60,000; Full time

Job summary

Harley-Davidson dealership in Florida is seeking a Motorcycle Sales Associate to guide guests from initial inquiry to motorcycle delivery, delivering an exceptional guest experience and helping meet dealership sales goals.

The ideal candidate is enthusiastic, guest-focused, self-motivated, and passionate about motorcycles and the Harley-Davidson lifestyle. Training is provided for qualified candidates and evenings/weekends are expected.

Qualifications

• High school diploma or GED required.
• Previous sales or guest service experience preferred.
• Motorcycle knowledge or endorsement preferred.
• Training provided for qualified candidates.

Responsibilities

• Greet and assist guests in selecting motorcycles that meet their needs and riding goals.
• Conduct motorcycle presentations, walkarounds, and test ride experiences.
• Explain motorcycle features, benefits, accessories, warranties, and financing options.
• Build and maintain strong guest relationships to encourage repeat and referral business.
• Follow up with leads, showroom visitors, phone inquiries, and internet prospects.
• Maintain accurate records of guest interactions in CRM systems.
• Stay current on Harley-Davidson product knowledge, promotions, and available inventory.
• Work closely with Finance & Insurance, Parts, Service, and MotorClothes departments to enhance the guest experience.
• Achieve or exceed monthly sales and guest satisfaction goals.
• Assist with dealership events, bike nights, demo rides, and community outreach activities.
• Ensure all paperwork is completed accurately and in compliance with dealership policies.
• Maintain a professional appearance and represent the Harley-Davidson brand positively at all times.
• Participate in sales meetings, training programs, and manufacturer-required certifications.
• Perform additional duties as assigned by management.

Skills

Customer service

Negotiation

Sales

CRM

Communication

Motivation

Endorsement

Education

High school diploma or GED

Tools

CRM systems

Job description

Harley-Davidson dealership in Florida is seeking a Motorcycle Sales Associate to guide guests from initial inquiry to motorcycle delivery, delivering an exceptional guest experience and helping meet dealership sales goals.

The ideal candidate is enthusiastic, guest-focused, self-motivated, and passionate about motorcycles and the Harley-Davidson lifestyle. Training is provided for qualified candidates and evenings/weekends are expected.