Monetization Strategy Lead — E-commerce Campaigns

TikTok; Seattle (WA); On-site; USD 151,050 - 273,600; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off and holidays

Job summary

TikTok is seeking a strategic thinker for monetization campaign operations within the Platform Campaign Team. The role emphasizes end-to-end management of monetization initiatives and cross-functional collaboration in a fast-paced environment.

Ideal candidates will have e-commerce monetization experience, strong project management, and the ability to drive revenue through new business models. Familiarity with TikTok ecosystems is a plus.

Qualifications

• E-commerce/Content monetization experience required.
• Complex project management capabilities, able to research and design new business models individually.
• Good collaborative skills, able to work with various functions to integrate resources and processes.
• Fast learning and problem-solving skills, and able to handle 0-1 projects.
• Strong social media exposure and marketing ability across multiple platforms.
• Familiar with TikTok short video and live-streaming ecosystem is a plus.
• Result driven, strategic thinking, data-driven, and hands-on.

Responsibilities

• Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models.
• Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target.
• Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.

Skills

Monetization strategy

Project management

Collaboration

Learning & problem solving

Job description

TikTok is seeking a strategic thinker for monetization campaign operations within the Platform Campaign Team. The role emphasizes end-to-end management of monetization initiatives and cross-functional collaboration in a fast-paced environment.

Ideal candidates will have e-commerce monetization experience, strong project management, and the ability to drive revenue through new business models. Familiarity with TikTok ecosystems is a plus.