Monetization & Pricing Strategy Lead

Decisive Point; San Francisco (CA); On-site; USD 182,000 - 207,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Family building benefits

Retirement plans

In-office dining

Job summary

Asana is seeking a Senior Monetization Strategy leader to own pricing strategy, packaging, and monetization initiatives across product and sales. You will partner with Product, Sales/CS, Finance, and Ops to deliver data-driven pricing decisions, building executive-level analyses and presenting recommendations to the senior leadership team and Board.

You’ll own the end-to-end monetization cycle, including system-wide changes for consumption-based billing and a breakdown of pricing KPIs, while

Qualifications

• 6+ years in strategy consulting and/or enterprise SaaS pricing.
• Proven track record of enterprise-wide pricing strategies with measurable revenue impact.
• Strong analytical skills with data-driven insights for exec decisions.
• Expertise in SaaS pricing, self-serve and sales-led GTM strategies.
• Ability to build executive relationships and lead cross-functional initiatives.
• Expert pricing research methods (Conjoint, Van Westendorp) and survey tooling.
• Knowledge of AI pricing trends and market shifts.
• Excellent executive communication and presentation skills.
• Curiosity about AI tools to boost productivity and decision-making.

Responsibilities

• Own and drive monetization strategy, including packaging and pricing models.
• Lead analyses to inform strategic pricing decisions for the org.
• Define both near-term and long-term monetization roadmaps.
• Partner with Product, Sales/CS, Finance, and Ops to align pricing strategy.
• Drive end-to-end execution of monetization initiatives across teams.
• Establish KPIs and reporting on pricing performance.
• Present pricing recommendations to senior leadership and Board.

Skills

Pricing strategy

Monetization

Executive communication

Cross-functional leadership

Financial modeling

Strategic thinking

Conjoint analysis

Van Westendorp analysis

Qualtrics

AI pricing awareness

Education

Bachelor's degree in a relevant field

MBA (preferred)

Tools

Qualtrics

Job description

Asana is seeking a Senior Monetization Strategy leader to own pricing strategy, packaging, and monetization initiatives across product and sales. You will partner with Product, Sales/CS, Finance, and Ops to deliver data-driven pricing decisions, building executive-level analyses and presenting recommendations to the senior leadership team and Board.

You’ll own the end-to-end monetization cycle, including system-wide changes for consumption-based billing and a breakdown of pricing KPIs, while