Monetization Operations Manager

BIGO; Los Angeles (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

BIGO is seeking a Monetization Operations Manager to drive overseas growth by optimizing user operations and monetization performance across markets. The role requires a data-driven approach to user engagement and revenue enhancement within internet product ecosystems.

You will collaborate with regional, product, and data teams to implement campaigns, analyze monetization metrics, and translate business needs into actionable requirements for China-based product and technology teams.

Qualifications

• Bachelor’s degree or higher with 4+ years in internet product operations or monetization.
• Strong data analysis to drive decisions using SQL/Excel.
• Experience in social networking, live streaming, gaming, or content platforms is highly preferred.
• Ability to work with cross-functional and overseas teams.

Responsibilities

• Own and optimize overseas monetization operations strategies, focusing on virtual gifting, user payment, and revenue growth.
• Analyze user behavior, monetization data, and operational metrics to identify growth opportunities and improve business performance.
• Develop user segmentation strategies and operational plans to improve user engagement, retention, and paying conversion.
• Monitor key business metrics (e.g., DAU, retention, ARPU, paying users, revenue contribution) and provide actionable insights.
• Collaborate closely with product, data, and regional teams to optimize product features and operational campaigns.
• Support market-specific strategies for Africa and Southeast Asia, understanding local user behaviors and market trends.
• Translate business needs into clear requirements and communicate effectively with China-based product and technology teams.
• Conduct competitive research and provide recommendations for business improvement.

Skills

User operations

Data analysis

Cross-functional collaboration

Growth mindset

Education

Bachelor’s degree or above in related field

Tools

SQL

Excel

Job description

We are looking for an Monetization Operations Manager to drive user growth and monetization performance from our overseas markets.

The ideal candidate has a strong background in user operations and data-driven business analysis, with experience in internet products, social platforms, or live-streaming/gifting ecosystems. You will work closely with regional teams, product teams, and cross-functional stakeholders to optimize user engagement, improve monetization efficiency, and drive business growth.

Key Responsibilities

• Own and optimize overseas monetization operations strategies, focusing on virtual gifting, user payment, and revenue growth.
• Analyze user behavior, monetization data, and operational metrics to identify growth opportunities and improve business performance.
• Develop user segmentation strategies and operational plans to improve user engagement, retention, and paying conversion.
• Monitor key business metrics (e.g., DAU, retention, ARPU, paying users, revenue contribution) and provide actionable insights.
• Collaborate closely with product, data, and regional teams to optimize product features and operational campaigns.
• Support market-specific strategies for Africa and Southeast Asia, understanding local user behaviors and market trends.
• Translate business needs into clear requirements and communicate effectively with China-based product and technology teams.
• Conduct competitive research and provide recommendations for business improvement.

Requirements

• Bachelor’s degree or above, with 4+ years of experience in internet product operations, user operations, growth operations, or monetization operations.
• Strong experience in user operation and data analysis; candidates should be able to use data to identify problems and drive decision-making.
• Experience in social networking, live streaming, gaming, content platforms, or other user-growth-driven products is highly preferred.
• Strong analytical and logical thinking skills, with the ability to interpret complex data and generate business insights.
• Experience working with cross-functional teams, including product, data, and regional business teams.
• Good communication skills and the ability to collaborate with overseas teams.
• Familiarity with African or Southeast Asian markets is a plus.
• Proficiency in SQL, Excel, or data analysis tools is preferred.