Job Posting Title:
Mobility Programs & Outreach Manager
Position Type:
Professional / Unclassified
Department:
LSUAM FA - CSPER - PTS - Operations (Kaylee Aulds (00001575))
Work Location:
0100 Audubon Sugar Institute Building
Pay Grade:
Professional
Job Description:
The Mobility Programs & Outreach Manager is responsible for developing and advancing programs that help students, employees, and visitors travel to, from, and around campus using transportation options beyond driving and parking a single-occupancy vehicle. This position leads the university's transportation demand management efforts, including transit promotion, carpooling, rideshare, micromobility, bicycle and pedestrian initiatives, shared-vehicle programs, and other emerging mobility services. The manager works directly with campus groups to understand transportation needs, identify barriers, encourage changes in travel behavior, and prepare the campus community for transportation-related changes. The position also supervises the Communications Specialist and provides strategic direction for Parking & Transportation Services communications, marketing, outreach, and public engagement.
Job Responsibilities:
- Develops and manages the university's transportation demand management strategy to reduce reliance on single-occupancy vehicles and expand awareness and use of alternative transportation options. Develops, evaluates, and promotes programs related to campus transit, park-and-ride services, carpooling, rideshare, micromobility services, shared-vehicle programs, bicycling, walking, and emerging mobility technologies. Researches transportation trends and peer-institution practices and recommends new programs, partnerships, incentives, and service improvements based on campus needs, operational data, and available resources. Coordinates mobility pilot programs and evaluates their effectiveness to assist in determining whether programs should be expanded, modified, or discontinued. (35%)
- Develops relationships with students, employees, colleges, departments, residential communities, and other campus stakeholders to understand how individuals travel to and around campus. Establishes regular outreach meetings with campus groups to identify transportation challenges, gather feedback, and develop practical mobility solutions. Plans grassroots and location-based outreach efforts that connect with campus users where transportation decisions are being made. Represents Parking & Transportation Services at orientations, resource fairs, student events, employee programs, committee meetings, and other engagement opportunities. Creates consistent opportunities for campus stakeholders to provide feedback before and after major transportation or operational changes. (20%)
- Provides strategic direction for the department's communications and develops a consistent narrative. Leads communication and marketing strategies that prepare the campus community for service changes, construction impacts, new programs, parking changes, and other operational initiatives. Develops targeted campaigns to increase transit ridership and participation in carpooling, micromobility, rideshare, park-and-ride, and other transportation programs. Determines where signage, in-person outreach, digital content, presentations, FAQs, educational materials, or other communication tools are needed. Coordinates the timing of communications with operational implementation and monitors campus feedback and public perception to identify concerns, improve messaging, and support successful adoption of changes. (20%)
- Coordinates a campus advisory committee or working group and participates in university discussions involving transportation, campus access, sustainability, accessibility, safety, construction, student experience, and mobility planning. Collaborates with internal partners such as Facility Services, Planning Design & Construction, campus police, Residential Life, Student Affairs, Athletics, Sustainability, Disability Services, Communications & University Relations, and academic units. Develops and maintains relationships with external transportation vendors and community partners. Provides recommendations to department leadership based on committee discussions, campus feedback, operational needs, customer experience, and evolving transportation trends. (10%)
- Provides direction regarding departmental communication priorities, campaigns, outreach initiatives, website content, social media, and public-facing materials. Establishes annual goals and performance measures for transportation demand management, mobility programs, communications,