Mobile User Acquisition Manager

Fanatics Commerce; New York (NY); On-site; USD 96,000 - 120,000; Full time

Job summary

Topps Digital, part of the Fanatics ecosystem, seeks a hands-on Mobile Performance Marketing (User Acquisition) Manager to drive app growth across Meta, Google, Apple Search Ads, and other ad partners. You will own strategy, execution, and optimization to scale installs and ROAS for multiple apps.

Responsibilities include managing campaigns across channels, partnering with design for creatives, and reporting performance to stakeholders.

Qualifications

• 4+ years of user acquisition or app marketing management experience.
• Experience planning, buying, and optimizing ROI-based campaigns.
• Familiarity with attribution software and 3rd-party UA networks.

Responsibilities

• Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps.
• Manage and optimize relationships with 3rd-party ad networks and UA agencies.
• Create, optimize, and report on campaign performance for internal stakeholders.
• Collaborate on media strategy, creative direction, and cross-promotional opportunities.

Skills

User Acquisition

App Marketing

ROI optimization

Excel

Effective communication

Tools

Meta Ads Manager

Google AdWords

Apple Search Ads

Attribution software

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Summary

Topps Digital is seeking a hands-on Mobile Performance Marketing (User Acquisition) Manager to drive app growth across our portfolio of sports and collectibles apps. This role owns paid acquisition strategy and execution across Meta, Google App Campaigns (UAC), Apple Search Ads, and mobile advertising partners, with a focus on scaling installs, improving ROAS, and optimizing lifetime value.

This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google AdWords, Meta/Instagram, 3rd party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to generate qualified downloads of Topps Digital’s suite of digital collectible apps (8 total apps - https://play.toppsapps.com).

This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com). Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps, with the opportunity to directly influence media strategy, creative direction, attribution, and growth initiatives while working with some of the world’s most recognizable sports and entertainment brands.

What you will be doing…

• Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps, with the opportunity to directly influence media strategy, creative direction, attribution, and growth initiatives while working with some of the world’s most recognizable sports and entertainment brands.
• Managing 3rdParty Ad Network relationships
  • Research and recommend 3rdparty ad networks to test
  • Onboard & integrate new ad partners with our attribution platform (Singular)
  • Supply networks with assets, creative refreshes, tracking links, etc.
  • Monitor campaign performance and recommend optimizing solutions
  • Manage budgets and allocate accordingly to strive for optimal ROI
• Create, manage & optimize in-house marketing campaign efforts
  • Google AdWords campaigns, App Store Search Ads, etc.
  • Research and test interest groups to find new pockets of users
• Maintain relationship w/ attribution account rep to maximize platform features & tools
• Work with marketing graphic designer to concept new ad creatives based on previous creative performance data
• Storyboard and project manage video ad creation and production
• Create campaign performance reports & effectively summarize for department review
• Create easily digestible UA reports to present to internal stakeholders
• Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities
• Collaborate on creating experiential events to help drive on-site app downloads

What you will bring…

• 4+ years previous User Acquisition or App Marketing Manager experience is required
  • Prior experience with app or game developer/publisher is highly recommended
• Experience planning, buying, and optimizing ROI-based campaigns
• Experience working with 3rdParty Ad Networks & UA ad buying agencies
  • Upyield, Zoomd, TVScientific, Klay Media, etc.
• Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required
• Familiarity with attribution software to influence data-driven decision-making
• Familiarity with mobile app and industry terminology and processes
  • e. installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.
• Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond:
  • MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.
• Proficient in Microsoft Excel
• Effective communicator with strong writing and communication skills
• Willingness to work industry events to help drive on-site UA efforts
  • All Star Weekends, Comic Cons, Fanatics Fest, etc.
• Ability to work in a fast-paced, demanding work environment
• Passionate collector or in-depth knowledge of collectibles ecosystem

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$96,250—$120,000 USD

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