Senior Manager, User Acquisition

Fanatics Commerce; Los Angeles (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Fanatics is seeking a strategic, performance-driven Senior Manager of User Acquisition to lead and scale growth across Fanatics Live, Fanatics Collect, and Topps.com. You will own acquisition strategy, budgets, and performance across channels, driving user growth and revenue in a fast-paced, startup-like environment.

Collaborate with Product, Creative, and Analytics teams; recruit and mentor a top growth team, while staying ahead of marketing trends and AI-enabled strategies to optimize CAC,

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years in user acquisition, performance or growth marketing in consumer tech/eCommerce.
• Proven success scaling multi-channel campaigns with revenue impact.
• Expertise in paid media platforms (Google Ads, Meta, TikTok) and growth stack tools.
• Strong analytics: SQL, BI dashboards, cohort analysis, attribution modeling.

Responsibilities

• Lead end-to-end user acquisition strategy across paid media, affiliates, programmatic, and emerging channels.
• Manage multi-million dollar acquisition budget with strict efficiency, CAC, ROI, and LTV targets.
• Drive experimentation across channels, funnel optimization, creative strategy, and audience segmentation.
• Partner with Data/Analytics to build reporting and surface insights for performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams.
• Recruit, mentor, and grow a high-performing growth marketing team.
• Present performance, forecasts, and insights to executives; stay ahead on trends and AI/ML growth solutions.

Skills

Growth marketing

Paid media

Analytics

Leadership

Communication

AI/ML targeting

Education

Bachelor’s in Marketing/Business

MBA (plus)

Tools

Google Ads

Meta

TikTok

DSPs

SQL

BI dashboards

Attribution modeling

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you’re passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

We are looking for a strategic and performance-driven Senior Manager of User Acquisition to lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com. In this highly visible role, you will drive acquisition strategy, manage significant budgets, and own performance across a range of channels to fuel our user base and revenue growth. This is a unique opportunity to lead with both creativity and analytical rigor, leveraging the strength of the Fanatics ecosystem while operating in a fast-paced startup environment.

Responsibilities:

• Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
• Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV).
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
• Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
• Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
• Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce.
• Proven success managing and scaling multi-channel campaigns with measurable impact on revenue.
• Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools.
• Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling.
• Demonstrated leadership experience with the ability to recruit, develop, and retain top talent.
• Strong communication skills with an ability to influence and align cross-functional stakeholders.
• Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
• Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$140,000—$172,500 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$165,000—$190,000 USD