Performance Marketing Associate

Fanatics Inc; New York (NY); On-site; USD 88,000 - 106,000; Full time

Job summary

Fanatics Collect is seeking a Performance Marketing Associate to plan, execute, and optimize global mobile campaigns. You will work at the intersection of data, creativity, and performance to grow our user base and engagement, collaborating with product, design, and technical teams to scale our collector community.

The role requires a strong analytical mindset, experience in performance marketing, and a passion for experimentation in mobile growth marketing.

Qualifications

• 2+ years of experience in performance marketing or mobile growth marketing.
• Proficiency with Excel or Google Sheets for campaign tracking and analysis.
• Ability to think creatively and execute data-driven strategies.
• Strong analytical skills and comfort interpreting campaign metrics.
• Excellent communication and copywriting skills.
• Passion for gaming and digital experiences in collaborative environments.

Responsibilities

• Plan, run, and optimize global mobile marketing campaigns across channels.
• Structure, monitor, and manage campaigns to achieve KPIs.
• Analyze performance and collaborate with design for high-impact ad concepts.
• Drive growth via multivariate and A/B testing across platforms.
• Explore innovative marketing approaches using personalization data.
• Contribute to marketing automation and operational improvements.
• Collaborate with product, engineering, and creative teams to align with business goals.

Skills

Performance marketing

Mobile growth

Analytical skills

Campaign tracking

Copywriting

Tools

Excel/Sheets

Facebook Ads Manager

Google Ads

Job description

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

As a Performance Marketing Associate, you’ll be responsible for planning, executing, and optimizing global mobile marketing campaigns across key digital channels. You will work at the intersection of data, creativity, and performance, helping to grow our user base and drive engagement. This role requires a strong analytical mindset, creative problem-solving skills, and a passion for experimentation and innovation in mobile growth marketing.

You will collaborate cross-functionally with product, design, and technical teams to align marketing efforts with business objectives, helping scale our collector community through data-driven strategies and campaigns.

Responsibilities:

• Plan, run, and optimize global mobile marketing campaigns across channels like Facebook, Google, and ad networks.
• Structure, monitor, and manage campaigns to achieve key performance indicators.
• Conduct in-depth performance analysis and partner with design to create new, high-impact ad concepts.
• Drive continuous growth through multivariate and A/B testing across platforms.
• Explore innovative marketing approaches and utilize personalization and targeting data.
• Contribute to marketing automation and operational improvements to scale performance efforts.
• Work closely with product, engineering, and creative teams to ensure marketing strategies align with business goals.

Qualifications:

• Minimum 2+ years of experience in performance marketing or mobile growth marketing.
• Strong proficiency in Excel or Google Sheets for campaign tracking, reporting, and analysis.
• Demonstrated ability to think creatively and execute data-driven strategies.
• Strong analytical skills and comfort interpreting campaign performance metrics.
• Excellent communication skills, with the ability to craft compelling copy and messaging.
• Passion for gaming, digital experiences, and working in highly collaborative environments.

In NYC, the salary range for this position is $87,500-$106,250, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $80,500-$97,750. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (On-site)