Lifecycle Marketing Lead

Mindbloom - A Welltok Company; Mission (KS); Remote; USD 100,000 - 175,000; Full time

Job summary

Join a pioneering company as a Lifecycle Marketing Lead, where you'll drive marketing strategies that transform and guide clients through their healing journeys. Work in a remote-first culture that values freedom and responsibility, leveraging your creativity and analytical skills to make a significant impact. Enjoy generous benefits, including psychedelic therapy discounts and a supportive team environment dedicated to changing lives.

Benefits

Psychedelic Therapy Discounts

Fully Remote Work

Annual Retreats

Flexible Time Off

Medical, Dental, Vision Insurance

Employer-sponsored 401k

Qualifications

• Experience in lifecycle marketing.
• Strong copywriting skills.
• Ability to analyze and utilize data in strategy.

Responsibilities

• Own the full lifecycle marketing strategy.
• Launch campaigns to enhance client journeys and retention.
• Collaborate with product and engineering teams.

Skills

Copywriting & Messaging

Creativity

Analytical Skills

AI Utilization

Client Engagement

Job description

Mindbloom

We’re on a mission to transform lives to transform the world.Founded in 2018, Mindbloom is the #1 trusted brand in psychedelic therapy.

Today, we’re the first and largest national provider of ketamine therapy for depression, anxiety, and PTSD. Our product is the most clinically effective and premium client experience by far, all while being affordable to everyday Americans 100% from the comfort and convenience of home.

Every day, we hear stories of transformation from clients like Leslie, “I suffered from crippling anxiety, depression, and became treatment-resistant. I tried Mindbloom out of literal desperation. Ketamine therapy has changed my life – perhaps even saved it”.

• 300,000+ treatments per year

• 38 states reaching 86% of Americans

• 2 largest peer-reviewed studies in psychedelic medicine history

Tomorrow, Mindbloom will offer the next generation of psychedelic medicines, including MDMA and psilocybin.

Do The Best Work Of Your Life

The team that you build is the company you build.

Mindbloom is an intense, mission-obsessed, and fun environment. We might take our work a little too seriously, but never ourselves. We prioritize our clients and hold a high bar for talent and performance. If you’re looking to play on Easy mode, this is not for you.

• Our Founder and CEO, Dylan Beynon, is a 3X founderbuilding world-positive companies (1 exit and 2 healthcare category leaders with hundreds of millions raised)

• Our Medical Director, Dr. Leonardo Vando, is a pioneer in psychedelic therapy

• Our seasoned leadership team hails from household-name startups

We’re backed by Tier 1 investors including Kleiner Perkins, 8VC, and Founders Fund.

Build In A Conscious Company Culture ️

We don’t just transform our clients’ lives – we transform our Bloomineers’ lives too, through a culture of freedom and responsibility.

• Remote-first from founding

• Asynchronous-oriented

• Rigorous and writing-based

Our CEO won the Tony Hsieh Award for building an innovative and transformational culture, and we’re consistently honored in employer awards like LinkedIn’s Top 50 Startups.

Our core values:

• Practices Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego

• Makes Exceptional Decisions: You use the case-appropriate level of rigor, data, and speed

• Cultivates Wholeness: You bring your authentic self and practice positivity

• Focus: You simplify, practice deep work, and say no often

Role

As Lifecycle Marketing Lead, you’ll literally transform and save lives by architecting and building the journeys that guide clients from curiosity to transformation, unlocking healing for hundreds of thousands.

• Strategy: Own the full lifecycle strategy, develop roadmaps, and execute on initiatives that increase acquisition, activation, retention, and referrals

• Acquisition: Launch thoughtful campaigns across email and sms to ignite clients’ healing journey with Mindbloom

• Activation: Architect seamless, personalized lifecycle flows across email, sms, and in-app channels that help clients complete their full program for transformational results

• Retention: Identify moments to creatively re-engage clients post-treatment with new programs that meet them where they are in their mental health journey

• Referrals: Craft a high-impact referral engine that turns client love into exponential growth

• Experiments: Run bold experiments, measure outcomes relentlessly, and double down on what works to accelerate client impact

• Collaboration: Proactively partner with product and engineering to market new features and programs with high-converting campaigns that educate clients

Sound Like You?

• Scientist: Uncovers insights and explanations that advance understanding of our clients, are encoded into lifecycle marketing, and influence company-wide strategy

• Copywriting & Messaging: Creates clear, concise, and above all, converting assets

• High Agency: You don’t wait for the future – you build it now with clear thinking, bold action, and unstoppable ownership

• AI-First: You harness AI like a superpower, blazing new trails, building faster, and expanding what’s possible

• Mission-Obsessed: You have firsthand experience with altered states of consciousness

• Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility

Interview Process

• Recruiter Phone Screen

• Hiring Manager Interview

• Role Deep Dive

• Career Story Interview

• Focused Team Interviews

• Reference Calls

Benefits

• Psychedelic Therapy: 90% off Mindbloom for you and 40% off for your family

• Fully Remote: More freedom, flexibility, and deep work than you’ve ever experienced

• Culture: Annual company retreat and department offsite

• Time Off: Take what you need, vacation and parental leave policy

• Insurance: Medical, dental, and vision insurance

• Retirement: Employer-sponsored 401k plan

Given Mindbloom’s funding and size, we heavily value the potential upside from equity in our compensation package. Further, note that Mindbloom has minimal hierarchy and titles, but the scope of the role and compensation will be reflective of your level. The estimated annual salary range for this role is $100,000 - $175,000 USD. The actual base salary may differ based on your current level of job-related skills and experience, location, and on market data changes. Total compensation for this role may vary depending on equity, sales incentives (for sales roles), and benefits elected.